Responsibilities

• Own end-to-end GTM strategy across Mercury's three primary growth motions — product-led, sales-led, and partner-led — including segmentation, messaging, channel planning, and cross-functional execution
• Build and maintain the customer journey, messaging, and infrastructure that works across all three motions: shared value propositions and personas that flex appropriately for self-serve onboarding flows, sales conversations, and partner co-marketing
• Partner closely with the Growth product org on strategy and execution for driving top-of-funnel, conversion, activation, and virality.
• Drive pipeline and revenue contribution by partnering with sales leadership on enablement, from battlecards and objection-handling frameworks to deal acceleration content and segment-specific playbooks
• Develop Mercury's partner marketing strategy in collaboration with the partnerships team — including co-marketing programs, partner enablement materials, and joint GTM playbooks that make Mercury the easiest partner to go to market with
• Lead customer and market research to stay ahead of competitive dynamics, identify growth opportunities across segments, and feed insights into product, pricing, and roadmap decisions
• Define and track the PMM metrics that matter for growth — activation rates, pipeline influence, partner-sourced revenue, segment-level conversion — and use them to continuously improve GTM strategy