Senior Manager, Product Marketing (Golf Accessories)

Carlsbad, CA (Hybrid)

$132K/yr – $149K/yrSenior Level8+ years expFull time

Posted 7 days ago

Job Summary

Own the global Accessories category strategy and lead end-to-end product creation and portfolio decisions across golf bags, gloves, and related items, driving insights, financial targets, and cross-functional execution.

  • Own global category strategy and portfolio direction across golf bags, gloves, and related accessories.
  • Lead product creation from strategic brief to launch and lifecycle management.
  • Drive cross-functional alignment and financial performance targets with Finance, Commercial, and Markets.

Job Description

Responsibilities

  • Global Category Strategy: Own the multi-year, annual, and seasonal global Accessories strategy across golf bags, gloves, and related categories in alignment with Golf and Brand priorities.
  • Portfolio Direction: Set consumer priorities, range architecture, franchise direction, price tiers, segmentation, and product lifecycle plans across the global Accessories portfolio.
  • Consumer and Market Insights: Translate consumer, athlete, competitive, and marketplace insights into clear product opportunities, briefs, and category decisions.
  • Investment Priorities: Recommend category investment, innovation, and resource priorities to Product Marketing leadership and relevant Golf leadership forums.
  • Global Range Management: Maintain a clear distinction between the core global range and locally relevant supplemental needs while enabling appropriate Market input.
  • Financial Performance: Partner with Finance, Commercial, and Markets to establish category targets including net sales, margin, volume, article count, pricing, and inventory productivity.
  • Business Analysis: Monitor sell-in, sell-through, margin, forecast, adoption, and competitive performance to identify opportunities, mitigate risks, and initiate corrective actions.
  • Portfolio Decision Making: Balance brand, consumer, cost, margin, capacity, and timeline considerations when making category and portfolio recommendations.
  • Commercial Readiness: Support seasonal sell-in through compelling category narratives, product presentations, and decision-ready business updates.
  • Product Creation: Lead the Accessories category from strategic brief through concept, development, commercialization, launch, and lifecycle management.

Requirements

  • University degree in Business, Marketing, Product Management, Merchandising, or a related field.
  • 8+ years of progressive experience in product marketing, category management, merchandising, product creation, or a related discipline.
  • Demonstrated experience owning a category or meaningful multi-product portfolio across global or multi-market scope.
  • Experience leading cross-functional product creation and commercial planning from strategy through commercialization.
  • Strong expertise in global category strategy, product marketing, merchandising, and product creation.
  • Strong commercial and financial acumen with experience managing portfolio performance, margin, pricing, and other key business metrics.
  • Ability to translate consumer, athlete, market, and competitive insights into clear product briefs, portfolio choices, and business decisions.
  • Strong cross-functional influence, communication, and decision-making skills within a complex global matrix.
  • Demonstrated ability to manage competing priorities and drive alignment across functions and Markets.
  • Working knowledge of golf bags, gloves, soft goods, materials, construction, and supplier capabilities.

Preferred

  • People leadership experience with responsibility for coaching, development, prioritization, and team performance.
  • Experience in golf, sporting goods, bags, gloves, accessories, or related soft goods categories.
  • Experience developing multi-season category, portfolio, and product lifecycle strategies.
  • Experience partnering with Finance and Commercial teams to establish and manage category financial targets.
  • Experience working with Product Development and Sourcing partners, Creation Centers, suppliers, vendors, or innovation partners.

Benefits

  • Comprehensive medical coverage including HSA with employer funding or FSA options, dental, vision, and prescription plans.
  • Adoption, surrogate, and fertility support programs.
  • Short and long term disability coverage.
  • Basic life and AD and D insurance with supplemental employee paid options.
  • 401(k) plan and Stock Purchase Plan with employer match.
  • Education assistance for eligible full time employees.
  • 12 weeks of paid parental leave and generous leave policies.
  • Flexible time off accrued at 0.4388 hours per day, increasing with tenure.
  • Twelve paid holidays plus milestone Service Time Off.
  • Employee product discounts and access to wellness programs.
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adidas

4.0 Glassdoor

Inspired by our heritage, we push the boundaries of culture and human performance. Through sport, we have the power to change lives. Headquartered in Herzogenaurach, Germany, we employ more than 59,200 people across the globe.

Founded in 1949
Herzogenaurach, Bavaria, DE
71K employees (8,417 in marketing)
80% recommend to a friend
91% CEO approval

Salaries

Posted range

$132K/yr – $149K/yr

Taken straight from the job posting.

See all adidas salaries

Funding

Total Funding
$578.6M
Last Raise
$578.6M
Post IPO Debt, 5 months ago

Funding History

  • Oct 2025
    Post IPO Debt • $578.6M
  • Apr 2020
    Post IPO Debt

Traffic Signals

Monthly Visitors
780.1K
Traffic Source Mix
Search
33.9%
Direct
46.8%
Referral
12.5%
Social
6%
Paid
0.6%

Headcount Trend

Current headcount: ~87.4K

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