Senior Manager, Product Marketing - Creative Ads Strategy

New York, USA (On-site)

$180K/yr – $215K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive Samsung’s B2B product marketing for cross-portfolio offerings, owning GTM and recurring adoption.

  • Lead cross-functional GTM and launch planning for 360 Samsung offerings.
  • Must-have: Advertising product marketing leadership in media/programmatic.
  • Standout: Strong cross-functional collaboration across Product, Engineering, Marketing, and Sales.

Job Description

Responsibilities

  • Lead B2B Product Marketing for Samsung cross-portfolio offerings - Serve as the primary point of contact for Product Marketing for 360 Samsung offerings/bundles, working closely with cross functional teams to bring these offerings from launch into successful, always-on, must-buy offerings.
  • Develop and Execute Strong Go-To-Market that Drives B2B Samsung Custom Scalable Solutions Offerings - Refine and accelerate the team’s overall go-to-market product strategy from conception to launch to recurring buys.
  • Package New and Existing Offerings that Meet Customer Business Objectives - Take new, complex products and distill them into easy-to-understand offerings for client audiences, working with partner teams to refine product market fit. Combine products in productive, unique ways that create a flywheel effect for customers.
  • Build and Refine Value Propositions - Create clear, compelling narratives for each Samsung Upper Funnel offering/content, bringing industry and market intelligence into the mix.
  • Define the Samsung Product Arc - Work with Product, Engineering, GTM, and Insights to build clear ‘sales ready’ turnkey programs, including cases, claims, and benchmarks that inspire confidence in sellers and adoption from clients.
  • Partner Cross-Functionally - Work daily with Product Managers, Product Strategy, Marketing and Sales to bring offerings to life. Regularly to go top-to-top and bring an informed recommendation on offering steer and deployment.
Samsung Ads logo

Samsung Ads

Samsung Ads is Samsung Electronics’ advertising ecosystem, spanning hundreds of millions of smart devices across TV, mobile, desktop, and beyond. Our deep understanding of consumers and unmatched position at the intersection of hardware, software and advertising delivers quantifiable results for brands on a massive scale.With the largest single source of TV data in the market, reaching 3 in 4 U.S. households, Samsung Ads unlocks unmatched opportunities to engage consumers during connected moments that matter. Today, Samsung Ads serves over 25 countries around the globe.

Founded in 2015
New York, New York, USA
1.1K employees (139 in marketing)

Traffic Signals

Monthly Visitors
5.1K
Traffic Source Mix
Search
25.9%
Direct
57%
Referral
7.4%
Social
8%
Paid
1.2%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
110 (10% of company)
Median Career Experience
15.5 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
4

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