Responsibilities

• Developing and executing product marketing strategies that drive revenue growth, market share expansion, and customer engagement across assigned product lines.
• Conducting market research, competitive analysis, and customer assessments to identify market opportunities, emerging technologies, and strategic growth areas.
• Serving as the voice of the customer by gathering customer insights and translating market requirements into product strategy and roadmap recommendations.
• Partnering closely with Engineering and Product Development teams to support new product introductions and ensure solutions align with customer and market needs.
• Creating product positioning, value propositions, messaging, and sales enablement materials that clearly communicate product differentiation and business value.
• Supporting the commercial organization through product training, customer presentations, pricing analysis, proposal support, and strategic opportunity development.
• Leading cross functional reviews with Sales, Engineering, Operations, Supply Chain, and Quality teams to ensure successful product launches and ongoing product performance.
• Monitoring product line performance, market dynamics, customer feedback, and competitive activity to recommend business, product, and investment priorities.
• Building strong relationships with customers, industry partners, and internal stakeholders to identify new business opportunities and strengthen market presence.
• Preparing and presenting business reviews, market assessments, product strategies, and growth recommendations to senior leadership.

Requirements

• Bachelor's degree or equivalent experience
• 10+ years of related experience.
• Strong optical engineering knowledge, industry experience to enable in-depth technical discussions with customers, understand and evaluate system-level optical architectures, performance tradeoffs and effectively translate customer requirements into product and technology roadmap decisions.
• Ability to engage credibly with customer engineering teams on topics such as optical design, imaging systems, illumination, laser beam delivery, and next-generation technology requirements.
• Demonstrated experience in product marketing, technical marketing, strategic marketing, product line management, or a related commercial role.
• Strong understanding of market analysis, customer segmentation, competitive positioning, and go-to-market strategy development.
• Ability to translate customer and market needs into business strategies and product investment recommendations.
• Experience supporting new product introductions, product launches, and commercialization initiatives.
• Strong business acumen with experience evaluating pricing, margins, market opportunities, and growth strategies.
• Excellent communication and presentation skills with the ability to influence customers, executives, technical teams, and commercial organizations.

Preferred

• Master's degree or PhD preferred - may count applicable advanced education as part of experience.
• Experience marketing highly technical products in B2B manufacturing or technology markets.
• Experience driving market share growth through new product introductions and customer acquisition initiatives.
• Reporting Relationships: May lead product marketing professionals or serve as a senior individual contributor with significant cross functional leadership responsibilities.
• Financial Responsibilities: Supports product line revenue growth, pricing strategy, market expansion initiatives, and profitability objectives.

Benefits

• Benefits : MKS offers a comprehensive benefits package, including health insurance coverage (medical, dental and vision), 401(k) with company match, life and disability insurance, 12 paid holidays, sick time, 15 paid vacation days, [6 weeks fully paid] parental leave, adoption assistance and tuition reimbursement [and for participation in any stock programs, signing bonus, etc.