Responsibilities

• Develop and execute portfolio strategy and marketing plans to achieve revenue, margin, market share, and lifecycle management objectives.
• Drive commercial growth through market analysis, competitive intelligence, customer insights, and alignment with Global Marketing and pipeline strategy.
• Lead product commercialization and launches for surgical platforms and consumables, including positioning, pricing, value proposition development, and adoption optimization.
• Partner with customers and stakeholders by leading advisory boards, educational programs, and incorporating customer insights into product and marketing decisions.
• Enable sales success through training, messaging, promotional campaigns, digital content, and support for capital equipment selling efforts.
• Manage business performance and cross-functional execution by collaborating with Sales, Clinical, R&D, Finance, and Operations; overseeing forecasting, budgets, compliance, and performance reporting.

Requirements

• Bachelor’s degree required
• Must have 6 or more years of experience in marketing and/or sales, preferably in medical device or ophthalmology
• Ability to develop and execute portfolio strategies, marketing plans, and product lifecycle initiatives that drive revenue growth, market share, and profitability
• Experience with new product launches, developing compelling value propositions, and driving market adoption through effective positioning, pricing, and commercialization strategies
• Strong business acumen with experience leveraging market research, competitive intelligence, customer insights, forecasting, and performance metrics to inform strategic decisions and optimize results.
• Ability to influence and collaborate across Sales, Clinical, R&D, Finance, Operations, and Global Marketing teams while building strong relationships with customers, key opinion leaders, and industry stakeholders.

Benefits

• Eligible for short-term and/or long-term incentives.
• Medical, dental, vision insurance
• Disability and life insurance
• 401(k) plan and company match
• Tution reimbursement program (select degrees)
• Company holidays
• Well-being benefits
• Sick time
• Floating holidays
• Paid vacation