Responsibilities

• Drive end-to-end performance marketing strategy across paid social and paid search, focused on scalable, efficient customer acquisition
• Manage campaigns, budgets, and optimization directly — no agency intermediary
• Translate platform data into clear actions that improve revenue, CAC, and ROAS
• Develop and execute paid social strategy across Meta and new channels
• Partner with Creative to build and iterate on high-performing ad concepts that maximize thumb-stop rate and ROAS
• Build and optimize audience architecture (prospecting, retargeting, exclusions)
• Scale winning audiences and creative while managing performance by product cohort
• Lead search strategy across keyword structure, bidding, ad copy, and shopping feeds
• Optimize toward efficiency using impression share, Quality Score, and conversion data
• Partner with SEO to align paid and organic strategy and minimize cannibalization

Requirements

• 7+ years in performance marketing, with 3–5 years managing $500K+/month in spend
• Direct ownership of paid social and paid search in a DTC e-commerce environment
• Proven ability to scale revenue while maintaining CAC and ROAS efficiency
• Experience transitioning functions from agencies to in-house to optimize for agility and cost
• Inventory Awareness: Proven ability to align media spend with inventory levels and SKU-level health to avoid over-promoting low-stock items.
• Strong analytical foundation, including familiarity with MTA and MMM concepts
• Experience building performance reporting in GA4, Looker, or similar tools
• Experience managing or coordinating SEO and CRO programs
• Clear communicator who can translate data into actionable business recommendations
• Comfortable operating in a fast-paced, test-and-learn DTC environment
• Hands-on operator who thrives in both strategy and execution

Preferred

• Experience launching or scaling CTV/streaming programs
• Familiarity with direct mail attribution and prospecting strategy
• Experience with feed management tools (DataFeedWatch, Feedonomics, etc.)
• Background in companies scaling through $15M–$50M in revenue

Benefits

• Full benefits: health, dental, vision, 401(k), and bonus eligibility
• Remote-first, with occasional travel to the NY Metro area
• High-impact role at a founder-led brand with strong growth momentum