Senior Manager, Performance Marketing at PayPal | Chicago, IL | $131K/yr – $194K/yr

PayPal

Senior Manager, Performance Marketing

Chicago, IL (Hybrid)

$131K/yr – $194K/yrSenior Level8+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive global performance marketing strategy and execution across channels, leading cross-functional alignment and budget management.

Must-have: 8+ years of multi-channel performance marketing experience.
Standout: Leads cross-functional teams, agency partners, and analytics to optimize campaigns and reporting.

Job Description

Responsibilities

Develop and implement omnichannel paid media strategies to drive business outcomes
Manage audience segmentation and targeting to optimize campaign performance
Create and maintain an experimentation roadmap to test and refine marketing initiatives
Allocate budgets across campaigns and channels to maximize return on investment
Collaborate with leadership, finance, and analytics teams to align strategies and reporting
Partner with media agencies to ensure continuous campaign optimization and performance
Oversee the delivery of seamless onboarding experiences across channels
Embed relevant content across customer lifecycle stages to address key needs
Develop and execute global performance marketing strategies across channels including search, social, programmatic, CTV, affiliates, and emerging platforms. Support budget planning, allocation, and forecasting to drive performance and scalability.
Strategic Planning; Partner with marketing leadership to align performance marketing strategies with broader business and marketing objectives.
Merchant Acquisition; Drive merchant acquisition through performance marketing channels, including affiliates, referrals, rewards, and incentive-based programs.
Campaign Management & Optimization; Oversee day-to-day performance marketing activities and collaborate with internal teams and agency partners to execute and continuously optimize campaigns across the funnel.
Technology & Innovation; Evaluate and help implement marketing technologies, automation, and AI-driven solutions that improve campaign execution, targeting, and performance optimization.
Data Analytics & Measurement; Leverage analytics and performance metrics to evaluate campaign effectiveness, generate insights, and continuously optimize performance marketing investments.
Team Leadership & Development; Manage and mentor a team of marketing specialists, supporting their professional growth and ensuring high-quality campaign execution.
Cross-functional Collaboration; Work closely with teams across PayPal including Consumer Marketing, Creative, Sales, and Analytics to ensure alignment and maximize campaign impact.
Budget Management; Support oversight of performance marketing budgets to ensure efficient allocation and strong return on investment.
Reporting & Performance Insights; Provide regular performance reporting and insights to marketing leadership, highlighting campaign results, optimizations, and opportunities for growth.

Requirements

8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Preferred

8+ years of experience in digital or performance marketing with experience across the marketing funnel
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA a plus
Strong experience managing performance marketing campaigns across multiple channels
Experience managing media agencies and external partners
Experience leading teams and managing significant marketing budgets
Strong analytical skills with the ability to translate data into actionable insights
Excellent communication and collaboration skills
Experience presenting campaign performance and recommendations to senior stakeholders
Strong understanding of performance marketing platforms, measurement frameworks, and emerging marketing technologies
Ability to operate effectively in a fast-paced, global environment

Benefits

Our Benefits: At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

PayPal

3.7 Glassdoor

We're championing possibilities for all by making money fast, easy, and more enjoyable. Our hope is unlock opportunities for people in their everyday lives and empower the millions of people and businesses around the world who trust, rely, and use PayPal every day. NMLS#910457For support, visit the PayPal Help Center. https://payp.al/helpFor employment opportunities, check out our job openings in the 'Jobs' tab. We're an equal opportunity employer that welcomes diversity, and offer generous benefits to help you thrive at work and in your free time.NMLS#910457: https://nmlsconsumeraccess.org/

Founded in 1998

San Jose, California, USA

36K employees (1,598 in marketing)

www.paypal.com/us/home

65% recommend to a friend

59% CEO approval