Drive paid media across Meta, Google, and TikTok to optimize ROAS and CAC for a DTC/e‑commerce brand, with testing, reporting, and cross‑functional collaboration.

• Own end-to-end paid media management across Meta/Google/TikTok and new channels
• Must-have: 4-6+ years in paid media with $1M+ monthly budgets
• Standout: cross-functional testing, reporting to leadership, and budget optimization

Responsibilities

• Own day-to-day campaign management across paid social (Meta, TikTok), paid search (Google/YouTube), and emerging acquisition channels
• Build, launch, and continuously optimize campaigns with a focus on ROAS, CAC, AOV, and incrementality
• Manage audience strategy, bid management, budget pacing, and campaign structure across platforms
• Partner with the performance creative team to brief, test, and iterate on ad creative, connecting creative learnings back to media strategy
• Partner with the performance creative & ecommerce team to brief, test and iterate on landing pages with a focus on improving CVR
• Contribute to monthly, quarterly and annual channel strategy and budget planning, including scenario modeling and revenue forecasting
• Identify new channel and format opportunities (e.g. CTV, OOH, retail media, and affiliate placements) and develop test-and-learn frameworks to evaluate them
• Build and maintain a structured testing roadmap across creative, audience, bidding, and placement variables
• Own daily, weekly and monthly performance reporting across paid channels, synthesizing data into clear insights and recommendations for leadership
• Work with MMM partner and data platforms to understand incrementality and apply findings to budget allocation

Requirements

• 4-6+ years of hands-on paid media experience, with significant depth in Meta Ads Manager, Google Ads & TikTok Ads Manager experience strongly preferred
• Experience managing $1M+ monthly media budgets with a strong understanding of budget pacing and efficiency metrics
• Background in DTC or e-commerce required; beauty, CPG, or lifestyle brand experience is a plus
• Familiarity with omnichannel measurement, including platform attribution, MMM, and/or incrementality testing
• Advanced proficiency in Meta Ads Manager, Google Ads, and TikTok Ads Manager
• Comfortable working with performance data in Excel/Google Sheets, including pivot tables, budget models, and forecasting
• Experience with third-party measurement tools (e.g. GA4, Triple Whale, LiftLab, or similar)
• Familiarity with Shopify and basic pixel/tracking concepts (UTMs, event tracking)
• Ability to connect media performance data to creative strategy — not just flagging what is working, but understanding why
• Strong testing instincts: knows how to design clean tests, interpret results, and scale learnings
• Comfortable managing ambiguity and building structure in a fast-moving, lean team environment
• Clear, confident communicator who can translate data into leadership-ready narratives
• Experience contributing to or presenting in executive-facing reporting
• Collaborative team player who can work effectively across creative, brand, and retail functions

Preferred

• Beauty, CPG, or lifestyle brand experience is a plus
• Experience with third-party measurement tools (e.g. GA4, Triple Whale, LiftLab, or similar)

Benefits

• The estimated annual pay range for this role is $100,000-$120,000* annually
• Product Discount: We love our products as much as you do! That’s why we offer a generous product gift program and brand discount
• Health & Well-Being-Eligible Employees and Dependents receive Medical, Dental and Vision Insurance and FSA (in accordance with plan guidelines)
• 401(k) + match
• Flexible PTO