Senior Manager, Performance and Growth Marketing

Responsibilities

• Own acquisition and the number behind it
• Own new customer acquisition targets, budget and performance across our owned and operated channels (Hair Color Bar and Direct-to-Consumer/E-commerce), with primary focus on Hair Color Bar growth, customer acquisition cost (CAC), lifetime value (LTV) and media mix effectiveness.
• Build and execute the paid acquisition plan in partnership with the SVP, Growth Marketing and the Business Owners (GMs), with particular emphasis on four-wall growth.
• Partner with DTC, Amazon and Wholesale teams on strategies that drive new-to-brand growth for their businesses.
• Translate business objectives into channel plans and measurable growth initiatives rather than waiting for them to arrive as briefs.
• Own the day-to-day relationship with our external performance media agency: set the strategic direction, the objectives, the KPIs and the testing priorities, and hold them accountable for execution.
• Challenge agency recommendations rather than approving them. Evaluate what comes back against our own numbers and push when the case is thin.
• Run a consistent performance cadence with the agency so problems surface early and in a meeting, not in a month-end report.
• Work with the agency to improve media efficiency, acquisition cost, conversion and incremental growth across paid search, paid social, shopping and other performance channels.
• Own acquisition forecasting and budget management: media spend, new customer volume, CAC, ROAS and channel-level performance.

Requirements

• Bachelor's degree.
• 6+ years in performance marketing, growth marketing or customer acquisition.
• Demonstrated ownership of an acquisition number: a forecast, a budget and a result you were accountable for, not support of someone else's.
• Experience managing an external performance marketing agency, including setting direction, establishing KPIs and holding partners accountable. Agency-side experience that gives you the other half of that picture is also valuable.
• Strong expertise in paid search and paid social, particularly Google and Meta, with enough hands-on depth to evaluate what an agency brings you.
• Financial and analytical capability: acquisition forecasting, budget management, CAC, LTV, ROAS and performance modeling.
• Experience managing meaningful annual media budgets.
• Experience in an omni-channel business with four-wall retail or service alongside direct-to-consumer/e-commerce, or a clear appetite to learn the four-wall side quickly.
• Working knowledge of marketing analytics, attribution and measurement, including offline attribution and in-store visit measurement.
• Experience across upper-funnel media (TV, OTT, Direct Mail, OOH, Podcast/Audio) strongly preferred.

Preferred

• Multi-location fitness, beauty or wellness businesses.
• Direct-to-consumer businesses that expanded into omni-channel retail or service.
• Subscription or membership-driven businesses.

Benefits

• Comprehensive Healthcare
• 100% Company Paid Short and Long Term Disability
• 401k Participation and Equity Grants
• Continuing Education Contributions
• HSA Employer Contributions and FSA Options
• Parental Leave Program
• Commuter Benefits
• Responsible Paid Time Off Program
• Complimentary Madison Reed Products + Discounts on Hair Color Bar Services
• Company sponsored events