Growth Marketing Lead

Responsibilities

• Own the Arena funnel
• - Map and instrument the full participant journey, from first visit through registration, first challenge, repeat participation and top performers
• - Find the biggest drop-off points and work with product to fix them (onboarding, landing pages, emails, in-product prompts)
• - Own acquisition, activation, engagement and retention metrics, and the dashboards that track them
• Run channel experiments for every challenge
• - Treat each challenge launch as a growth experiment, with a clear hypothesis, target audience, channel mix and success metric
• - Test channels across paid social, creators and influencers, technical communities, partnerships, events and owned channels
• - Scale the channels that drive qualified participants and cut the ones that don't, including reallocating budget mid-campaign
• Launch and scale new channels
• - Stand up new acquisition channels from scratch: set up tracking, run the first tests and decide whether to scale or kill each one

Requirements

• 6+ years in growth or performance marketing, including time at a PLG or consumer startup
• A track record of growing users through experimentation, with specific numbers you can point to
• You know funnels well: you can find a drop-off, form a hypothesis, ship a fix and measure it
• Comfortable with data. You can build your own dashboards and analysis without waiting on a data team
• Experience launching and scaling several acquisition channels and managing a budget against ROI
• Experience segmenting audiences and tailoring campaigns to each segment
• You ship fast, prioritize ruthlessly and are comfortable stopping work that isn't paying off
• You operate independently and can be the most senior marketer for a product

Preferred

• Experience marketing to developers, security researchers or other technical audiences
• Experience with competitions, hackathons, bug bounties or other community-driven programs
• Experience growing a Discord or similar online community
• Familiarity with AI, AI safety or cybersecurity
• Hands-on experience with conversion rate optimization, lifecycle or email tools, or product analytics tools

Benefits

• 401(k) with up to 4% matching
• 28 days of annual leave (vacation plus holidays)
• Health, dental and vision coverage
• Catered lunches (Pittsburgh office)
• Flexible work arrangements
• Visa sponsorship for exceptional candidates