Principal Growth Marketing Manager

Responsibilities

• Set PLG growth strategy. Develop audience-centered growth theses that connect market insight, product usage, and business goals.
• Lead product partnership. Work with senior product and engineering leaders to understand what they want amplified, and give them a clear read on which messages are landing and which are not.
• Remove adoption friction. Diagnose signup-to-adoption funnels across products, prioritize the largest sources of friction, and drive cross-functional fixes to completion.
• Build instrumentation and data pipelines. Design event instrumentation, data models, and pipelines that support growth goals: funnel and cohort reporting, attribution, and audience segmentation. Work with data and engineering teams to keep the data trustworthy.
• Lead AI-era discovery. Set the strategy for how Cloudflare is discovered and adopted through AI assistants, docs, and free tools, and define how success is measured.
• Set the messaging bar. Define messaging frameworks and copy standards for growth programs, and personally write or edit high-stakes launch and campaign copy.
• Drive measurement and investment. Establish the metrics model, experiment program, and attribution approach.
• Represent growth. Present results and recommendations to senior leadership and partner organizations.

Requirements

• 8+ years in growth, lifecycle, performance, or product marketing, including leading multi-channel programs at scale.
• A track record of growth strategies that changed adoption or revenue outcomes, not only campaign activity.
• Advanced data fluency: you design experiments and metrics frameworks, challenge weak attribution, are fluent in SQL, and have built or specified event instrumentation and data pipelines.
• Understanding of how different types of customers evaluate and adopt complex products.
• Strong hands-on craft: you still write copy, build journeys, and can tell when work is not good enough.
• Executive communication: you can frame a complex program for leadership in a few clear points.
• Proven ability to influence across Product, Engineering, GTM, and Marketing without direct authority.

Preferred

• Prior success marketing infrastructure, security, or other technical products to technical buyers
• Demonstrated ability to build or scale a product-led growth or lifecycle function from an early stage
• Passion for mentoring junior team members

Benefits

• Health & Welfare Benefits
• - Medical/Rx Insurance
• - Dental Insurance
• - Vision Insurance
• - Flexible Spending Accounts
• - Commuter Spending Accounts
• - Fertility & Family Forming Benefits
• - On-demand mental health support and Employee Assistance Program
• - Global Travel Medical Insurance
• Financial Benefits