Senior Manager, Performance Creative Strategy

Responsibilities

• Lead overall creative strategy across brands, with a strong focus on paid social content
• Oversee and lead a team of copywriters, strategy managers, designers and art directors, driving faster, sharper strategic oversight
• Partner with Growth paid social managers and channel owners, and with GM teams, to translate growth briefs into briefs that drive conversions on paid channels
• Partner with brand marketing teams to build strong creative strategy across our brands
• Identify high-impact testing opportunities and brief assets that align with testing goals
• Build a deep understanding of what performs and what doesn’t, and use it to unlock new paid growth with Product Marketing and Growth Marketing
• Monitor and analyze performance across Performance and Innovation assets to identify optimization opportunities
• Share performance insights and next steps regularly with marketing leadership and creative partners
• Stay current on industry trends, platform updates and emerging tools, and apply them to improve campaign performance
• Collaborate across marketing, product, engineering and data to drive incremental performance across channels

Requirements

• Bachelor’s degree in Advertising, Business, Marketing, Communications, or equivalent
• 5–7 years of creative strategy or marketing experience, ideally at a start-up or on a high-volume team driving results for a fast-growing business
• Experience writing creative briefs and giving thoughtful feedback on marketing assets
• Experience planning and executing paid social and growth marketing campaigns from start to finish
• Hands-on fluency in creative and performance tools such as Motion (including its AI teammate, Runneth), Meta Ads Manager, TikTok Ads Manager, Figma, Adobe Creative Cloud and Google Sheets
• Familiarity with competitive research tools such as the Meta Ad Library and TikTok Creative Center
• Excellent interpersonal, verbal and written communication skills

Preferred

• contagious “can-do” attitude who thrives in fast-paced, high-output work
• Passionate about owning projects from start to finish
• Comfortable leading through ambiguity and digging into the details to solve problems

Benefits

• Competitive salary and 401k match that vests immediately upon participation
• Flexible Spending Account (FSA)
• Pre-tax commuter benefits
• Generous parental leave of 16 weeks, plus PTO and holidays
• $0 monthly premium and other flexible health plans effective your first day
• 85% discount on your HelloFresh subscription (and other product initiatives)
• 15% discount on friends & family meal kit subscriptions
• In-office snacks, weekly catered lunches and fun events
• Company-sponsored outings and Employee Resource Groups
• Collaborative, dynamic, mission-driven work environment