Responsibilities

• Lead Performance Creative Strategy
• Own the performance creative roadmap across paid social and video platforms.
• Partner with Paid Social and Media Buying to align creative priorities with spend plans, testing needs, and performance goals.
• Translate business objectives, customer insights, and performance data into clear creative briefs, concepts, and testing plans.
• Stay current on platform trends and creative best practices across Meta, TikTok, YouTube, Snap, and emerging channels.
• Build and Manage the Creative Testing Process
• Develop a structured creative testing process across concepts, hooks, angles, formats, offers, and customer segments.
• Set clear guidelines for test design, naming conventions, tagging, reporting, and creative analysis.
• Use performance metrics such as hook rate, thumbstop rate, hold rate, CTR, CVR, CPA, CAC, and ROAS to evaluate creative performance.
• Make clear recommendations on what to stop, improve, repeat, or scale based on performance data.
• Own Creative Velocity and Production Planning
• Build a creative production plan that supports paid media needs by platform, funnel stage, campaign priority, and refresh cadence.
• Forecast creative volume needs based on spend levels, testing priorities, fatigue patterns, and growth goals.
• Identify workflow, resourcing, and production gaps before they impact performance.
• Create systems that help the team produce strong creative consistently and efficiently.
• Develop Customer Personas and Messaging
• Build and maintain customer personas and messaging frameworks based on real data, including reviews, surveys, CRM insights, creative performance, customer research, and market trends.
• Translate customer insights into hooks, pain points, proof points, objections, offers, formats, and calls to action.
• Ensure creative concepts are grounded in customer motivation, product education, and conversion behavior.

Requirements

• 6+ years of experience in performance creative, creative strategy, growth marketing, or paid social creative for DTC, e-commerce, or consumer brands.
• Experience managing, mentoring, or leading creative strategists, editors, designers, or production partners.
• Strong understanding of paid social creative across Meta, TikTok, YouTube, Snap, and emerging platforms.
• Experience building and managing creative testing systems.
• Strong direct-response creative instincts, including hooks, offers, objections, proof points, social proof, urgency, and conversion-focused storytelling.
• Ability to use performance data to diagnose creative and make clear recommendations.
• Experience developing customer personas, messaging frameworks, and creative angle libraries based on customer insights and performance data.
• Ability to partner effectively with media buyers, CRO teams, lifecycle marketers, designers, editors, data teams, and brand stakeholders.
• Strong communication, prioritization, and leadership skills in a fast-moving environment.

Preferred

• Experience in beauty, health and wellness, consumer devices, clinical products, or categories where trust, education, claims, and proof matter.
• Experience partnering on landing pages, advertorials, quizzes, funnels, or other conversion-focused digital experiences.
• Experience in a high-growth DTC environment with meaningful paid media spend.
• A portfolio or case studies showing how creative strategy improved performance, increased testing velocity, reduced CPA or CAC, improved CVR, or helped scale spend.

Benefits

• Unlimited PTO
• Medical, Dental, Vision and Life Insurance
• Paid Parental Leave
• WFH Setup Credit
• Quarterly Fitness Credit
• Quarterly Read-On-Us Credit
• Employee Discounts on iRESTORE Products!