Responsibilities

• Own and define Motive’s paid media strategy across social and programmatic channels
• Translate Demand Gen priorities into scalable, full-funnel paid media plans
• Apply first-principles thinking to unlock growth opportunities
• Establish clear hypotheses, testing roadmaps, and success metrics
• Drive alignment across Demand Gen, Sales, and Lifecycle
• Own end-to-end execution across:
• Paid Social (LinkedIn, Meta)
• Programmatic / ABM platforms (6sense, Viant, DSPs)
• Activate and scale Demand Gen campaigns with alignment on:
• Target accounts and segments

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 7–10+ years in performance marketing (paid social + programmatic)
• Proven track record driving pipeline and revenue impact
• Experience in Demand Gen / campaign-driven environments
• 2–4+ years managing teams or agencies
• Deep expertise in:
• Paid Social (LinkedIn, Meta)
• Programmatic platforms (6sense, Viant, DSPs)
• Strong understanding of:
• Demand generation and ABM strategies
• Audience targeting and intent data
• Video and display best practices
• Content syndication programs

Preferred

• Experience with ABM strategies and platforms
• Background in full-funnel marketing and attribution modeling
• Experience managing large-scale budgets
• Strong experimentation and growth marketing background
• Experience marketing to enterprise audiences (complex buying groups, long sales cycles, multi-stakeholder deals)

Benefits

• Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits