Responsibilities

• Own the channel end to end. You’ll drive budget, pacing, forecasting, campaign architecture, in-channel creative strategy, bidding, audiences, placement mix — the full stack of decisions that drive our largest paid channel. You'll be accountable for acquiring high quality customers at efficient CACs.
• Optimize for customer quality, not just cost. You'll be responsible for driving against both volume & quality targets — conversions, customer retention, LTV — and you'll tune targeting, creative selection, and bidding toward cohorts that stay, even when that makes the topline CAC number look worse in the short run.
• Bring the channel in house. Lead the transition from our hybrid agency model to full internal ownership, leading hands-on account management with ad ops support.
• Own creative performance in-channel. Collaborate closely with the Growth Creative Strategist on translating our creative strategy to Meta — determine how we bring our value props to life, testing strategy, and the audience × message × format judgment behind those calls. You'll feed your channel's signals back into the system so wins travel beyond your channel.
• Own the measurement, skeptically. Keep our signal quality strong (CAPI, event match quality, AEM), reconcile platform reporting against internal attribution, and contribute to incrementality work — geo holdouts, lift studies — so we're spending against what really drives performance, not what Meta says is real.

Requirements

• You've run Meta at scale.
• You've personally managed seven-figure monthly Meta budgets, ideally at a DTC subscription or ecommerce brand, with deep hands on keys experience, not through an agency.
• You have experience with subscription business and understand the dynamics you instinctively evaluate performance through retention and LTV, not just cost per conversion.
• You're rigorous about reporting & tech. You design clean tests and you can tell a genuine performance signal from attribution noise. CAPI, EMQ, attribution windows, and view-through dynamics are familiar ground.
• You have in-channel creative judgment.
• You communicate with clarity.

Benefits

• Fully paid Health, Vision, and Dental insurance.
• 4-day work week.
• Unlimited PTO.
• Fully Remote Office & Culture.
• Free cat food every month.