Senior Manager, Paid Social

Responsibilities

• Lead paid social strategy and execution across a portfolio of clients, ensuring performance meets or exceeds efficiency, growth, and budget goals.
• Develop and implement platform-specific optimization and monitoring strategies across channels such as Meta, TikTok, LinkedIn, Snapchat, Pinterest, and Reddit.
• Own paid social contributions to client roadmaps, testing plans, dashboards, and QBRs/FBRs, ensuring alignment with broader account and marketing strategies.
• Quantify, prioritize, and execute initiatives with the highest potential impact on performance, audience growth, and client objectives.
• Partner closely with Client Partners to deliver clear, strategic paid social recommendations and support client-facing communications.
• Contribute high-quality paid social insights and narratives to key client deliverables, including tactical plans, creative strategies, and business reviews.
• Ensure all paid social work undergoes rigorous QA and is executed accurately, maintaining strong stewardship of client budgets and brand standards.
• Ability to speak on client calls and be client facing where applicable within reporting calls, statuses, etc.
• Coach and mentor team members by supporting onboarding, providing account context, and developing both technical and strategic paid social capabilities.

Requirements

• Minimum of 2 years of hands-on paid social experience across platforms such as Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and analytics tools.
• Advanced understanding of paid social strategy across the funnel, including audience development, creative testing, and conversion optimization.
• Experience managing campaigns across awareness, consideration, and performance objectives, with a strong grasp of full-funnel activation.
• Proven experience designing, executing, and analyzing A/B tests across creatives, audiences, and formats to inform optimization and strategy.
• Demonstrated ability to analyze performance, surface insights, and deliver clear optimization recommendations to internal and external stakeholders.
• Strong analytical and reporting skills, with proficiency in Excel and/or dashboarding tools for performance tracking and insights.
• Excellent written and verbal communication skills, with experience contributing to client-facing presentations and strategic storytelling.
• Experience mentoring or managing junior team members, supporting skill development, performance growth, and team engagement.

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave