Senior Manager, Paid Social

Responsibilities

• Demonstrated success leading paid social and social search programs.
• Expertise managing campaigns across major social advertising platforms.
• Strong analytical mindset with experience translating data into business decisions.
• Ability to develop audience strategies utilizing first-party and platform data.
• Experience leading testing, optimization, and performance measurement initiatives.
• Strong partnership skills across creative, analytics, CRM, loyalty, brand, and agency teams.
• Experience managing agencies, projects, and team members.
• Excellent communication, storytelling, and presentation skills.
• Ability to thrive in a fast-paced, performance-driven environment.
• Passion for innovation, experimentation, and continuous learning.

Requirements

• 7+ years of experience in paid social, performance marketing, digital media, or social search.
• Hands-on expertise across major social advertising platforms.
• Experience developing and managing full-funnel paid media strategies.
• Strong campaign optimization, budget management, and performance marketing expertise.
• Experience with paid social and search marketing integration.
• Strong analytical, reporting, and data interpretation skills.
• Experience partnering with creative teams to develop performance-focused content.
• Ability to build audience targeting and segmentation strategies.
• Strong communication, presentation, and stakeholder management skills.
• Experience leading projects, agencies, or team members in a marketing environment.

Preferred

• Experience within retail, healthcare, or other consumer-facing industries.
• Experience leveraging CRM and first-party customer data for audience activation.
• Knowledge of marketing measurement methodologies, including MMM, MTA, and incrementality testing.
• Experience with influencer marketing, creator partnerships, and content amplification.
• Familiarity with influencer whitelisting, usage rights, and brand safety practices.
• Experience working within complex, highly matrixed organizations.
• Demonstrated success leading integrated paid media programs across multiple channels.
• Bachelor's degree preferred

Benefits

• medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.