Responsibilities

• Own day-to-day strategy, execution, pacing, and optimization of paid search campaigns for Fanatics Casino.
• Build and refine campaign structures across brand, non-brand, competitor, state, casino category, game, promotion, and app acquisition search demand.
• Manage budgets, bid strategies, keyword coverage, ad copy, landing pages, and performance targets to support new depositor, redeposit, active customer, revenue, and payback goals.
• Optimize campaigns against OC-specific economics including CAC, CPA, first deposit quality, net gaming revenue, retention value, payback, and lifetime value.
• Translate weekly and monthly performance data into actionable insights, budget recommendations, test learnings, and executive-ready readouts.
• Partner with Casino Marketing, CRM, Product, Creative, Brand, and Promotions teams to align search activity with game launches, offer calendars, market priorities, and customer lifecycle initiatives.
• Manage agency workflows and platform partner relationships to ensure accurate builds, timely optimizations, and clear accountability for performance outcomes.
• Lead testing across match types, bidding automation, creative messaging, landing pages, audience signals, app campaigns, and emerging search products.
• Maintain rigorous QA across ad copy, tracking parameters, destination URLs, state eligibility, responsible gaming requirements, and compliance approvals.
• Mentor and provide direction to the Search Associate Buyer on campaign trafficking, reporting, pacing, and optimization tasks.
• Monitor competitor activity, casino search trends, state-level demand, jackpot moments, and product seasonality to identify growth opportunities.
• Support budget forecasting, channel planning, incrementality analysis, and monthly business reviews for the OC search portfolio.