Own paid media planning and optimization across multiple channels with a focus on data-driven performance and cross-functional alignment to meet revenue targets.

• Responsibilities: Plan and Execute Paid Media Campaigns
• Responsibilities: Build, launch, and manage paid media campaigns across Meta, LinkedIn, YouTube, TikTok, X, programmatic audio, and other emerging channels.
• Responsibilities: Ensure accurate targeting, budgeting, and delivery settings to meet business objectives.
• Responsibilities: Optimize Campaigns for Performance
• Responsibilities: Monitor campaign performance daily, adjusting bids, targeting, and creative placements as needed.
• Responsibilities: Ensure campaigns are pacing correctly to deliver impressions, conversions, or other defined KPIs.
• Responsibilities: Track and Report Campaign Results
• Responsibilities: Implement proper tracking and measurement strategies, including pixel/tag management.
• Responsibilities: Provide detailed performance reports, highlighting insights, trends, and actionable recommendations.
• Responsibilities: Identify opportunities for testing and improving campaign ROI.
• Responsibilities: Collaborate with Cross-Functional Teams