Senior Paid Media Manager
AdMax Local
USA (Remote)
$90K/yr - $120K/yrIn-houseFull-timeSenior level7+ years exp.
1 hr ago
Senior Manager, Paid Media
New York, USA (Hybrid)
Salary Not AvailableSenior Level5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive paid media strategy and agency performance for a D2C brand, owning budgets, analytics, and testing at scale.
- Must-have: 5–7 years of hands-on paid media strategy and execution across Meta, Google, and more.
- Standout: Deep attribution modeling, MMM, iROAS, and LTV/CAC analysis informing actions.
Job Description
Responsibilities
- Serve as the tactical point of contact for our paid media agency, holding them accountable for KPIs through daily performance audits, strategic steering, and rigorous budget management.
- Deep-dive into attribution modeling, MMM (Marketing Mix Modeling), iROAS and LTV/CAC ratios to provide a holistic view of marketing efficiency. You won't just report numbers; you will provide the "why" behind performance shifts.
- Align with business and brand goals, clearling communicating needs and learnings.
- Continuously monitor MER, CTR, CVR, iROAS, and CPA across Google, Meta, and emerging platforms, identifying "leaks" in the funnel and directing the agency to pivot strategy in real-time.
- Design and oversee a robust A/B testing roadmap for creative, audience targeting, and landing pages to drive incremental growth.
- Manage agency to budgets, aligned with goals ensuring next dollar spent drives to KPIs.
- Stay current on AI and digital trends, platform updates, and new advertising formats—bringing forward test-and-learn opportunities for continuous improvement.
- Prepare and deliver weekly, monthly, and post-campaign performance reports with insights and actionable recommendations.
Requirements
- 5–7 years of hands-on experience in paid media strategy and execution (brand or agency side).
- Deep platform expertise in Meta Ads Manager, Google Ads (Search & YouTube), Pinterest, TikTok, and affiliate networks.
- Strong analytical skills with the ability to interpret data and optimize performance.
- Demonstrated ability to manage large budgets and scale performance campaigns effectively.
- Experience with D2C eCommerce preferred agency experience is a bonus.
- Ability to thrive in a fast-paced, cross-functional environment and manage multiple projects simultaneously.
- Strong verbal and written communication skills with attention to detail.
- Proficient in Excel/Google Sheets and familiar with tools such as Google Analytics, Looker, or other performance dashboards.
- Self-starter with a growth mindset and a strong sense of accountability.
- Excellent organizational and follow-through skills.
Preferred
- Experience with D2C eCommerce preferred agency experience is a bonus.
Marc Fisher Footwear
Established in 2005, Marc Fisher Footwear is a leading designer and marketer of fashion footwear with a legacy of expertise. We have a nimble, customer-oriented culture fueled by passionate people and hard work.Footwear fashion is our heritage. We have over 100 years of experience.Our commitment to quality is what drives us: quality of people, quality of product, and quality of fit. Making great shoes is what we do.Lead by an experienced executive team, the company is a full-service, product-Headquartered in Greenwich, Connecticut with showrooms in New York City. Marc Fisher Footwear is sold worldwide through department stores, specialty stores and eCommerce sites.Marc Fisher Footwear's portfolio of iconic fashion brands:GUESS, G by Guess, Nine West, Tommy Hilfiger, Earth, Calvin Klein, Hunter Boots, Rockport, Bandolino, indigo rd., Unisa, and Easy Spirit along with the namesake brands – Marc Fisher and Marc Fisher LTD
