Senior Manager, Paid Media

Responsibilities

• Develop and execute global and/or local multichannel paid media campaigns for your defined segment to drive business growth and reach target audiences.
• Partner with a team of in-house paid media activation specialists and manage agency resources to ensure effective, on-time campaign delivery.
• Manage allocated paid media budgets to maximize ROI, including decisions on channel mix and spend allocation within that budget.
• Build the case for reallocated or additional investment when performance data supports it and present that case to the business lines, brand, field, or campaign stakeholders who control the budget.
• Collaborate with internal teams and external agencies to create compelling, effective advertising content.
• Develop audience targeting strategies using first- and third-party data to improve campaign precision.
• Develop and implement retargeting strategies to re-engage prospects at various funnel stages.
• Continuously test and optimize ad creative variants, targeting parameters and landing pages based on performance data.
• Analyze market trends, consumer behavior and the competitive landscape to adjust campaigns accordingly, and stay current with emerging ad platforms and technologies.
• Coordinate and align paid media efforts with the broader marketing calendar and campaign initiatives.

Requirements

• Bachelor's degree in business, finance, marketing, or advertising.
• Experience in B2B paid media strategy, activation and optimization.
• Experience working as part of a team.
• Experience using data to drive audience targeting and marketing recommendations.
• Deep hands-on knowledge of paid media platforms covering search/social/display/programmatic.
• Excellent project management, communication, and collaboration skills.
• Proactive approach to problem-solving, with strong analytical skills.
• Experience with content syndication programs and vendors preferred.
• Experience with programmatic platforms such as StackAdapt preferred.
• Experience with ABM platforms such as 6Sense preferred.

Preferred

• Experience with programmatic platforms such as StackAdapt preferred.
• Experience with ABM platforms such as 6Sense preferred.

Benefits

• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Paid Time Off and Company Holidays
• Early access to earned wages through Daily Pay