Responsibilities

• Lead the Creative Strategy : Own and advance the paid media creative strategy, defining the vision and priorities for differentiated, demand-driving creative.
• Develop Best-in-Class Creative : Lead end-to-end creative development and production across display, social, video, and audio, partnering with agencies from strategy and briefing through execution and approvals.
• Turn Performance into Action : Use customer, channel, and creative performance insights to optimize creative, shape test-and-learn priorities, and identify opportunities to improve conversion.
• Drive Creative Innovation : Bring an external perspective to identify and test emerging formats, channels, capabilities, and creative approaches that can modernize acquisition marketing and accelerate growth.
• Champion Connected Acquisition Experiences : Partner with Marketing channel owners, Product, and Go To Market teams to champion creative best practices and deliver cohesive experiences for the SBS audience.
• Lead Cross-Functional Partnerships : Build strong relationships across Marketing, agency partners, and key marketing operations stakeholder teams to align priorities, influence strategy, and drive effective execution.
• Lead & Develop the Team : Lead, coach, and develop a team of three direct reports, building a high-performing culture grounded in collaboration, creativity, and empowerment.

Requirements

• Bring Relevant Experience : 5–7 years of relevant experience in digital marketing, creative strategy, acquisition marketing, paid media, or a related discipline.
• Think Strategically & Creatively : Strong strategic and creative thinker with the ability to translate business and customer objectives into compelling marketing strategies and successful digital executions.
• Know the Digital Landscape : Strong understanding of digital media and creative ecosystems, including emerging trends, formats, platforms, capabilities, and measurement approaches.
• Turn Insights into Action : Strong analytical and performance orientation with the ability to translate customer, channel, and creative insights into clear strategies and actions.
• Drive Results & Innovation : Proven ability to define what winning looks like, prioritize opportunities, challenge the status quo, and drive innovative ideas through execution.
• Influence & Build Alignment : Strong leadership and relationship-management skills with the ability to navigate a matrixed organization, build consensus, and influence across stakeholders.
• Lead & Thrive in Change : Demonstrated ability to coach and develop talent while effectively navigating a dynamic, fast-paced environment and bringing clarity to complex challenges.
• Bachelor’s degree in Marketing, Business, or a related field
• Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

Preferred

• Bachelor’s degree in Marketing, Business, or a related field

Benefits

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities