Responsibilities

• Channel Investment, Operations & Execution (50%) Determine overall paid media strategy to support overall business strategy
• Own campaign set up, Q&A, optimization processes to ensure campaigns are active and reflect brand standards
• Support and help drive overall media strategy across platforms
• Execute Walmart Connect annual strategy collaborating with external agency on product support and monthly spend levels
• Manage Meta initiatives inclusive of audience and targeting strategies
• Partner with manager and Creative team to brief in and develop compelling ad creative
• Support Account Relations team with other Licensing Partners on ad-hoc basis sharing channel best practices and campaign guidance
• Reporting, Measurement & Analysis (30%) Manage and optimize campaign performance to stay within spend and maximize ROAS
• Responsible for weekly performance updates and monthly share outs monitoring campaign effectiveness connecting advertising to business impact
• Develop and maintain monthly summary of marketing efforts for key stakeholders
• Report out creative findings with Creative Services department for ad development and ensure the Collection follows platform best practices
• Vendor Management & Cross Functional Collaboration (20%) Own relationship with platform vendors, hosting recurring calls and performance check-ins
• Collaborate and cross-share information internally with other performance leaders
• Stay informed on evolving capabilities, technologies and tools to provide strategic optimization recommendations