Senior Manager, Paid Media at AdVictory | USA

AdVictory

Senior Manager, Paid Media

USA (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross-channel advertising strategy and execution for political campaigns, balancing channel mix and audience targeting to maximize ROI.

Own cross-channel strategy and audience targeting for political campaigns.
Lead execution across social, search, and programmatic while mentoring juniors.
Turn performance data into actionable client insights to maximize ROI.

Job Description

Responsibilities

Strategize cross-channel digital advertising strategies with clients across political contexts, selecting tactics, channels, and audiences.
Execute, optimize, and manage campaigns across social, search, and programmatic platforms.
Lead junior team members by directing priorities, giving feedback, and aligning on campaign goals.
Analyze performance data with reporting tools to maximize ROI for clients.
Curate custom media plans with publishers and build inventory packages based on campaign needs.
Balance budgets across multi-stage programs to ensure spend efficiency.
Craft ad copy, landing page content, and other advertising creatives.

AdVictory

AdVictory is an award-winning media buying agency based in Washington, D.C. Since 2015, we’ve been at the forefront of digital strategy, delivering impactful ad campaigns for right-of-center political campaigns, advocacy organizations, and political action committees. We specialize in ad placement, data optimization, audience targeting, and campaign analysis—helping our clients achieve big wins through innovative digital strategies.

Founded in 2015

Washington, District of Columbia, USA

9 employees (4 in marketing)

advictory.com