Senior Director, Paid Media
MediaAlpha
Tampa, FL (Remote)
$156K/yr - $220K/yrAgencyFull-timeSenior level
1 day ago
Senior Manager, Paid Media
USA (On-site)
Salary Not AvailableSenior Level6+ years expFull time
Posted 4 months ago
Job Summary
Own cross-channel advertising strategy and execution for political campaigns, balancing channel mix and audience targeting to maximize ROI.
- Own cross-channel strategy and audience targeting for political campaigns.
- Lead execution across social, search, and programmatic while mentoring juniors.
- Turn performance data into actionable client insights to maximize ROI.
Job Description
Responsibilities
- Strategize cross-channel digital advertising strategies with clients across political contexts, selecting tactics, channels, and audiences.
- Execute, optimize, and manage campaigns across social, search, and programmatic platforms.
- Lead junior team members by directing priorities, giving feedback, and aligning on campaign goals.
- Analyze performance data with reporting tools to maximize ROI for clients.
- Curate custom media plans with publishers and build inventory packages based on campaign needs.
- Balance budgets across multi-stage programs to ensure spend efficiency.
- Craft ad copy, landing page content, and other advertising creatives.
AdVictory
AdVictory is an award-winning media buying agency based in Washington, D.C. Since 2015, we’ve been at the forefront of digital strategy, delivering impactful ad campaigns for right-of-center political campaigns, advocacy organizations, and political action committees. We specialize in ad placement, data optimization, audience targeting, and campaign analysis—helping our clients achieve big wins through innovative digital strategies.
Salaries
Paid Media Manager median pay in the United States
Most pay falls between $80K and $108K. Based on 144 salaries.
Marketing Team
Marketing Team Size
3 (33% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
1K
Traffic Source Mix
Search
60.5%
Direct
23.6%
Referral
6.4%
Social
8.5%
Paid
0.8%
Headcount Trend
Current headcount: ~9
Links
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