Responsibilities

• Lead development and execution of an integrated patient omnichannel strategy aligned with business objectives and the full patient journey, from awareness through post-procedure advocacy.
• Define and oversee patient-focused content strategy, messaging architecture and editorial planning to drive awareness, consideration, preference and motivation to seek consultation.
• Direct the development of compliant, compelling patient education content across multiple formats, including website, paid media, social media, CRM/email, video, events, testimonials and digital tools.
• Design and optimize patient conversion pathways, including consult locators, lead generation programs, appointment activation strategies and nurturing campaigns.
• Develop post-procedure engagement strategies to support adherence, recovery education, patient satisfaction and advocacy, including patient stories and community-building initiatives.
• Activate patients through targeted campaigns while collaborating with physician marketing teams to equip physicians and practices with co-branded materials and tools that reinforce brand and procedural value.
• Ensure strong integration between direct-to-patient marketing efforts and physician-facing initiatives to create a cohesive, trust-building brand experience.
• Manage delivery, orchestration and optimization of campaigns across all patient-facing channels, using analytics and performance data to continuously improve engagement, conversion and ROI.
• Partner closely with clinical, regulatory and legal stakeholders to ensure all communications are accurate, compliant and aligned with medical and regulatory standards.
• Lead and develop a high-performing team, fostering innovation, accountability and a patient-first mindset.

Requirements

• Bachelor’s degree in marketing, communications, business or a related field.
• Minimum of 8 years' experience in progressive marketing roles, including omnichannel campaign strategy and content development.
• Demonstrated experience leading direct-to-consumer or patient marketing strategies across multiple channels.
• Proven ability to drive measurable outcomes, including lead generation, conversion and engagement, within a regulated environment.
• Strong cross-functional leadership skills within a matrixed organization.

Preferred

• Experience launching or scaling a new health care or medical device brand.
• Experience in patient journey mapping, CRM strategy and digital performance marketing.
• Experience partnering with physician practices to support local activation.
• Advanced degree, such as an MBA or master’s in marketing or communications.