Senior Manager, Media Strategy, Category & Ads Planning

Responsibilities

• Lead the development of category and advertiser media strategies, creating integrated plans that align business objectives, audience insights, and media investment priorities.
• Manage, mentor, and develop a team of media strategists.
• Partner with Category Marketing, Sales, Creative Account Management, Analytics, Portfolio Media Strategy, Channel teams, and agencies to develop integrated plans and investment recommendations.
• Oversee strategic frameworks, briefs, and recommendations that guide planning and campaign execution.
• Identify opportunities to improve media effectiveness, campaign performance, partner value, and planning approaches through continuous optimization and learning.
• Help evolve Ads Planning capabilities through planning best practices, frameworks, and processes that improve consistency and effectiveness.
• Operate effectively in a fast-paced environment while balancing multiple priorities and stakeholders.

Requirements

• 8+ years of experience in media strategy, retail media, digital marketing, category marketing, or related fields.
• 5+ years of people management experience.
• Experience developing media strategies, media plans, and partner-driven programs that drive business outcomes.
• Ability to translate insights into compelling strategic recommendations.
• Proven ability to lead teams and manage complex cross-functional initiatives.
• Excellent communication and stakeholder management skills.

Preferred

• Experience working directly with major brand partners or enterprise-level advertisers.
• Background in retail media, omnichannel media planning and measurement, or related marketing environments.
• Experience leading teams through change and driving strategic evolution.

Benefits

• Competitive pay
• Great employee discount
• Financial savings and retirement resources
• Support for your physical and mental well-being
• Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.