Media Planner

New York City, NY (On-site)

$61K/yr – $94K/yrEntry Level2+ years expFull time

Posted 23 hrs ago

Job Summary

Owns end-to-end digital media planning support, channel management, execution oversight, and client collaboration, driving data-driven recommendations and optimization across channels.

  • Lead on developing digital media plans and channel strategies
  • Coordinate execution and monitor campaign performance with activation and Ad Ops teams
  • Synthesize research into actionable insights for internal and client updates

Job Description

Responsibilities

  • Media Planning & Strategy Support
  • - Assist in the development of digital media plans, channel strategies, and tactical recommendations
  • - Contribute to audience development, including identifying priority segments and supporting more targeted approaches
  • - Apply foundational media concepts (reach, frequency, audience delivery) to planning recommendations
  • Channel & Campaign Management
  • - Support planning and execution across digital and high-impact channels (e.g., online video, CTV, display, paid social, linear)
  • - Maintain accurate flowcharts, budgets, and media authorizations
  • - Track pacing and delivery to ensure campaigns are running according to plan
  • Execution Oversight & Optimization
  • - Work closely with activation teams to ensure accurate implementation of media plans working closely with the Ad Operations team

Requirements

  • Bachelor’s degree (BA/BS)
  • 1–2 years of media planning experience
  • Strong understanding of digital media fundamentals (reach, frequency, audience targeting basics)
  • Familiarity with media tools (e.g., MediaTools/Prisma, MRI, ComScore, or similar platforms)
  • Proficiency in Excel and strong attention to detail
  • Strong communication skills and ability to contribute to presentations
  • Highly organized, collaborative, and solution-oriented

Benefits

  • The Power of One starts with our people! To do powerful things, we offer powerful resources.
  • Our Best-in-class Wellness And Benefits Offerings Include
  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
Razorfish logo

Razorfish

3.9 Glassdoor

Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. Our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America.

Founded in 1995
New York, NY, US
1.8K employees (823 in marketing)
73% recommend to a friend
73% CEO approval

Salaries

Posted range

$61K/yr – $94K/yr

Taken straight from the job posting.

See all Razorfish salaries

Traffic Signals

Monthly Visitors
24.6K
Traffic Source Mix
Search
44.8%
Direct
46.9%
Referral
5.2%
Social
1.7%
Paid
1.2%

Headcount Trend

Current headcount: ~2.2K
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Media Planner

Razorfish · New York City, NY · On-site