Responsibilities

• Lead end-to-end omni-channel media strategy for Visa campaigns and joint campaigns with clients (banks, merchants, fin-techs), from strategic planning through execution and performance measurement.
• Serve as the primary point of contact for media agency relationships, ensuring alignment on goals, timelines, and deliverables.
• Own and drive the media strategy roadmap, staying ahead of industry shifts and emerging media trends to inform recommendations and planning.
• Establish clear campaign goals in partnership with the Analytics team, defining KPIs across brand and business metrics throughout the media funnel.
• Maintain full accountability for media plan success, ensuring optimal activation across all channels.
• Oversee daily campaign execution in partnership with the agency team, driving media optimization, A/B testing, and continuous improvement.
• Collaborate with the marketing team to develop and deploy channel-optimized content across offline, digital, and social platforms.
• Define and enforce media quality standards, including brand safety, viewability, verification, and fraud prevention protocols.
• Ensure all media plans comply with legal approvals and data privacy requirements.
• Build and nurture strategic relationships with media publishers, technology partners, and platforms to secure first-mover access, competitive rates, and innovative program opportunities.

Requirements

• 8 or more years of relevant work experience with a Bachelor's Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
• U.S. Applicants Only
• Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Preferred

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• 10 or more years of relevant work experience with a Bachelor's Degree or at least 6 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 years of work experience with a PhD
• 8+ years of marketing, agency, media, or digital experience with demonstrated progression in responsibility
• 6+ years of experience leading integrated digital campaigns at a digital agency or in a highly digital, consumer-centric company
• Experience in the credit card, payments, or banking industry is a plus
• Media Planning & Buying Expertise
• Demonstrated expertise across the full campaign ecosystem, including: Strategic media planning, Traditional media, Digital media, Paid social, Paid search & SEO strategy
• Publisher and platform negotiations, deal structuring, and rate optimization
• Media Technology & Platforms
• Strong knowledge of and comfort leading conversations around: Ad serving platforms, campaign trafficking and tracking, DMPs and CDPs, Ad quality, verification, and brand safety tools, Dynamic Creative Optimization, Marketing automation and CRM integration

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.