Senior Manager, Marketing/Product Marketing - AA

Irvine, CA (On-site)

$125K/yr – $237K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the HCP marketing engine for a leading aesthetics line, focusing on provider-first plans, asset creation, and cross-functional alignment that moves providers from awareness to action.

HCP marketing ownership: plan, asset development, and campaign launches targeting providers and patients through the brand ecosystem.
Cross-functional execution: align field sales, Medical Affairs, Legal, and Compliance to deliver compliant, impact-driven programs.
Measurement and optimization: monitor KPIs and field feedback to continuously improve provider campaigns and adoption.

Job Description

Responsibilities

Create and execute strategic, provider-centric marketing plans that drive engagement and business growth for CoolSculpting and CoolTone through the HCP channel.
Lead the development of HCP-targeted assets, messaging, and educational content aligned to business objectives and field needs.
Oversight of agency relationships and effective management of the marketing budget.
Guide the implementation of the business model, providing strong support and communication to field sales teams and ensuring alignment across commercial functions.
Plan and lead provider and consumer focused promotional campaigns, launches, and pricing initiatives to drive consideration, trial, and conversion.
Drive connectivity and engagement between the brand and cross functional teams, delivering strategic tools, resources, and agile communications to support field impact.
Develop and execute HCP social and digital content strategies to grow awareness, foster a community, and position the brand as a category leader among providers.
Ensure excellence in execution and compliance by fostering strong partnerships with Medical Affairs, Legal, Regulatory, and Compliance.
Monitor performance and KPIs, leveraging insights and field feedback to optimize initiatives and drive continuous improvement.

Requirements

Bachelor's degree in Marketing, Business, or related field required (MBA or relevant advanced degree preferred)
5-10 years in HCP/consumer marketing within the healthcare, device, or pharma sectors
Demonstrated leadership in strategic marketing execution, provider program development, cross-functional collaboration, and managing complex projects
Proven expertise in field team engagement and provider-focused campaign success
Strong analytical, communication, and influencing skills
Ability to see the big picture, but obsess over the small details
Exceptional leadership skills and marketing savvy
Strong creative and conceptual thinking skills
Ability to translate business and brand strategy into marketing programs
Ability to manage and direct internal creative teams and external agencies

Preferred

MBA or relevant advanced degree preferred

Benefits

Paid time off (vacation, holidays, sick)
Medical/dental/vision insurance
401(k)

Allergan Aesthetics, an AbbVie Company

3.4 Glassdoor

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more.At Allergan AestheticsTM we believe in the remarkable impact confidence can have on the lives, businesses, and careers of those we serve through our history of a company built on patient-care, education and support of our customers, and our commitment to putting the patients we serve first.That’s why we dedicate ourselves, every day, united by a single purpose: empowering confidence. For our customers, their patients and one another.Review our LinkedIn community guidelines at https://news.abbvie.com/social-media/

Irvine, California, USA

2.3K employees (238 in marketing)

global.allerganaesthetics.com

56% recommend to a friend

99% CEO approval