Senior Manager - Marketing

New York, USA (On-site)

$125K/yr – $140K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end marketing project management across Multifamily, Single-Family, Corporate, and Retail initiatives to align brand and revenue goals.

  • End-to-end PM ownership across multiple divisions and campaigns.
  • 10+ years of marketing project management experience, real estate or multi-portfolio preferred.

Job Description

Responsibilities

  • Serve as the primary project management lead for assigned marketing initiatives across Multifamily, Single-Family, Corporate, and Retail divisions.
  • Own end-to-end project management, including timelines, scopes, deliverables, approvals, and cross-functional coordination.
  • Manage multiple concurrent initiatives, ensuring priorities, deadlines, and budgets are consistently met.
  • Act as the connective tissue between Branding, Creative, Digital, PR, Development, Asset Management, Sales/Leasing, and Corporate teams.
  • Translate high-level brand and business objectives into clear, actionable marketing plans and project scopes.
  • Support marketing strategy development for new developments, launches, lease-ups, stabilized assets, renovations, repositionings, and corporate initiatives.
  • Ensure consistent brand expression across all channels, platforms, and property-specific executions.
  • Partner with leadership to align marketing initiatives with sales, leasing, absorption, and revenue goals.
  • Lead planning and execution for property launches, milestones, grand openings, and major marketing activations.
  • Manage integrated campaigns across digital, experiential, PR, signage, and on-site marketing.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field preferred.
  • 10+ years of experience in marketing project management, preferably within real estate, development, or a multi-portfolio organization.
  • Multifamily marketing experience strongly preferred.
  • Experience supporting multi-divisions preferred and experience in Single-Family, Corporate, or enterprise-level marketing initiatives helpful.
  • Exceptional organizational, communication, and stakeholder management skills.
  • Strong analytical mindset with the ability to interpret performance data and translate insights into action.
  • Experience with Yardi, Hubspot, WordPress, Google Analytics, Google Tag Manager, and project management platforms.
  • Proven ability to manage multiple complex projects simultaneously in a fast-paced environment.

Preferred

  • ILS and Reputation Management experience.
  • Proficiency in Microsoft Office.
  • Leadership experience with a proven record of strategic growth initiatives.

Benefits

  • A strong compensation and benefits package, including health, vision, dental, 401k with a strong match and more.
  • Paid time off.
  • Health insurance, Vision, and Dental insurance.
  • Equal Opportunity Employer (EOE) and inclusive workplace; Drug-Free Workplace.
Southern Land Company logo

Southern Land Company

Southern Land Company is a national full-service real estate developer that has been reimagining the industry since 1986. Rooted in the belief that visionary design and cultivation of community are at the heart of every successful development project, the company brings extraordinary living spaces and experiences within reach in the form of master-planned, single-family, multifamily, mixed-use, and hospitality developments, all created by a diverse team of industry-leading, in-house experts.Headquartered in Nashville, Tennessee, Southern Land Company has market-leading projects in nine states, with regional offices in New York City; Plano, Texas; Denver, Colorado; and Vallejo, California. Southern Land Company’s current project pipeline is valued at $4 billion. To learn more, visit www.southernland.com.

Founded in 1986
Nashville, Tennessee, USA

Marketing Team

Median Career Experience
21.5 years
Median Tenure
2.3 years

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