Responsibilities

• Growth and Demand Generation
• - Build and run a full-funnel client acquisition engine, from awareness through qualified intake, measured on cost-per-acquisition, pipeline contribution, and marketing-sourced revenue.
• - Own the marketing technology stack, with HubSpot CRM at the center, including lead scoring, contact classification by practice area, campaign attribution, and pipeline reporting.
• - Partner closely with Business Development and the intake team to ensure marketing-qualified leads convert; align on shared metrics and a single view of the funnel.
• Brand and Positioning
• - Define and steward the Frost Law brand as a national tax controversy authority, differentiated against mid-tier tax boutiques and Big Four/national competitors.
• - Own thought leadership, content strategy, digital presence, and the firm's website, including SEO and the client-facing narrative across practice areas.
• - Manage awards, rankings, media, and reputation programs that build institutional credibility.
• Team and Budget
• - Build, lead, and develop the marketing function, including an in-house creative team (design, content, digital), setting structure, hiring, and managing both staff and external vendors (SEO, agencies, design, events).

Requirements

• 8+ years in marketing leadership, including direct law firm experience (tax, accounting, or financial services a strong plus). You understand how marketing works inside a partnership and within attorney advertising constraints.
• Proven experience building and managing a creative team, including designers, content, and digital talent, and getting high-quality, on-brand output from them consistently.
• Demonstrated ownership of a revenue-accountable, data-driven marketing function, not just brand or communications.
• Already uses AI tools in your day-to-day marketing work, for content production, campaign optimization, analytics, or creative, and can show how you've put them into practice. This is a firm operating on an AI-first philosophy; fluency is expected, not aspirational.
• Deep, hands-on fluency with marketing technology and CRM (HubSpot strongly preferred), analytics, and attribution.
• Working knowledge of attorney advertising / bar compliance rules, or the judgment and discipline to build that capability quickly.
• Comfortable operating in a partnership structure, able to build consensus among attorneys and practice leaders while driving accountability.
• An operator's mindset: structured, metrics-first, and biased toward execution.