Responsibilities

• Own the global demand generation strategy to drive awareness, engagement, and qualified leads.
• Work with the central digital team to build and optimize multi-channel campaigns across paid media, email, ABM, webinars, content syndication, and SEO.
• Establish and manage lead scoring, nurturing, and lifecycle programs in partnership with Sales.
• Drive MQL-to-SQL conversion and pipeline contribution.
• Manage marketing automation and CRM integration to ensure data accuracy and performance tracking.
• Set KPIs for lead volume, CPL, CAC, and pipeline impact.
• Lead strategy and execution for industry events, trade shows, executive roundtables, webinars, and roadshows.
• Drive pre-event promotion, on-site engagement, and post-event lead follow-up.
• Build strong experiential marketing programs to support brand and pipeline goals.
• Manage vendor relationships and event budgets.

Requirements

• 12+ years in B2B marketing with strong demand generation ownership.
• Strong background in IT B2B environments, with prior experience working on or closely with product teams. SaaS or enterprise technology experience preferred.
• Proven track record of building pipeline and revenue through marketing.
• Experience running global or regional marketing programs.
• Hands-on experience with events, ABM, and field marketing.
• Deep expertise in marketing automation (HubSpot, Marketo, Pardot).
• Strong CRM experience (Salesforce preferred).
• Data-driven mindset with strong analytical skills.
• Strong leadership and stakeholder management.
• Excellent communication and storytelling ability.