Responsibilities

• Own the marketing technology stack (HubSpot and its integrations), ensuring tools are configured, connected, and delivering value.
• Lead data quality, enrichment, segmentation, and governance so the team can trust and act on its data.
• Architect the lead lifecycle, routing, and SLAs.
• Run campaign operations and QA, and build workflow automation and nurture execution.
• Own attribution and full-funnel reporting as the marketing single source of truth.
• Develop dashboards and executive-level reporting.
• Serve as the GTM engineering and AI-automation champion across marketing, identifying where automation and AI can drive efficiency.
• Build sales reporting and dashboards in HubSpot, expanding the single source of truth across the full go-to-market funnel.
• Deliver full-funnel conversion analytics, from SAL to SQL through each pipeline stage (stage 1, 2, 3 and beyond).
• Provide visibility at both the aggregate and individual rep level, so leadership can distinguish lead-quality issues from qualification and execution gaps.

Requirements

• Deep hands-on expertise with HubSpot; experience operating it as a combined sales and marketing CRM is a strong plus. Familiarity with Salesforce is helpful given the migration.

Preferred

• Familiarity with Salesforce is helpful given the migration.