Senior Manager, Marketing Research & Intelligence

Responsibilities

• Design, implement, and analyze results from brand, audience, and customer research programs, translating findings into actionable insights.
• Develop research and measurement frameworks for new / emerging audience and platform discovery channels, including Generative AI / LLMs.
• Develop and drive ongoing maintenance and validation of the Total Addressable Market (TAM), Serviceable Addressable Market (SAM), aligned with CoreWeave's target segments.
• Track market share against key competitors to inform competitive positioning, market prioritization, and go-to-market strategy.
• Identify buyer groups by use case — the personas with the greatest purchase influence over AI workload spend — and translate market-level insight into actionable targeting criteria.
• Partner with Brand, Product Marketing, and Product Engineering to scale competitive insights across the organization.
• Disseminate actionable segment / account signals to DG, Field Mktg, and Sales.
• Deliver periodic segment and TAM updates via dashboards, and push account targeting signals into marketing automation and CRM platforms.
• Drive adoption of ongoing market intelligence across campaign teams to inform GTM strategy and decision-making.

Requirements

• Marketing strategy and GTM strategy experience in a B2B environment.
• Executive-level narrative development with synthesis of insights and recommendations.
• Market intelligence and competitive intelligence expertise.
• Survey-based and hypothesis-based research methodologies.
• Econometric modeling, planning, and forecasting experience.
• Vendor management across the research/intel portfolio.

Preferred

• Dashboard visualization design, prototyping, and development.

Benefits

• Medical, dental, and vision insurance - 100% paid for by CoreWeave
• Company-paid Life Insurance
• Voluntary supplemental life insurance
• Short and long-term disability insurance
• Flexible Spending Account
• Health Savings Account
• Tuition Reimbursement
• Ability to Participate in Employee Stock Purchase Program (ESPP)
• Mental Wellness Benefits through Spring Health
• Family-Forming support provided by Carrot