Responsibilities

• Develops and owns the overarching strategy for how marketing leverages all Partners and brand collaborations across channels, platforms, and activations to support brand and business priorities.
• Serves as the primary marketing point of contact for the Partnerships team, translating Partner agreements and engagement structures into clear marketing recommendations and prioritization guidance. Aligns with internal teams to determine the most effective use of partners across brand, retail, wholesale, and campaign needs.
• Works with Creative and Brand teams to define the look, feel, and storytelling approach for all Partner content and product collaboration launches, ensuring consistency with brand standards while respecting Partner authenticity.
• Recommends how Partner time, assets, and agreed-upon engagements should be leveraged across marketing activations. Works closely with Partnerships team to ensure that marketing plans are consistent with Partner contracts.
• Provides strategic guidance on Partner-related social content, including recommended platforms, timing, cadence, and content approach. Coordinates with Social and Channel teams to track performance and alignment with agreed strategies, without directly executing content.
• Works with PR and Communications teams to identify the best opportunities to leverage Partners and ambassadors for announcements and storytelling, providing strategic input while PR retains ownership of execution and overall strategy.

Requirements

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field, or equivalent experience.
• 8+ years of progressively responsible marketing leadership experience, including responsibility for large-scale regional or enterprise marketing programs.
• People leadership experience, including leading managers and senior leaders.
• Demonstrated experience developing and executing brand partnership strategies across multiple channels and consumer touchpoints.
• Broad industry knowledge, commercial acumen, and experience influencing strategic business decisions.
• Experience managing significant budgets and optimizing investment decisions to achieve business objectives.
• Proven ability to influence executive stakeholders and drive outcomes across a complex matrixed organization.
• Ability to anticipate market shifts and develop forward-looking strategies that position the business for long-term success.
• Ability to travel as business needs require.

Benefits

• Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community.
• Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match.
• Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
• In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services.
• We have extensive wellness benefits, employee discounts and a generous time off program available.