Responsibilities

• Own and optimize Zapier’s marketing operations infrastructure, including campaign operations, lead management, attribution, automation, and reporting.
• Partner with Demand Gen, Product Marketing, Sales, and RevOps to ensure seamless lead flow, accurate data capture, and efficient funnel management.
• Build and maintain scalable processes and systems that improve campaign execution, reporting accuracy, and operational efficiency.
• Manage marketing automation and CRM workflows, including lead scoring, routing, lifecycle management, segmentation, and nurture programs.
• Develop dashboards and reporting frameworks that provide visibility into funnel performance, campaign effectiveness, pipeline contribution, and ROI.
• Identify operational bottlenecks and proactively recommend improvements that increase speed, scalability, and marketing impact.
• Support experimentation and growth initiatives by ensuring clean data, reliable attribution, and operational readiness.
• Document processes, establish operational best practices, and create durable systems that allow the marketing organization to scale effectively.
• Collaborate with external vendors and internal systems teams to evaluate, implement, and optimize marketing technology and tooling.
• Help drive alignment across Marketing, Sales, and RevOps through strong communication, operational rigor, and shared visibility into performance metrics.

Requirements

• You have 7+ years of experience in marketing operations, RevOps, or demand generation operations within a B2B SaaS environment.
• You have 4+ years in a leadership position, where you’ve mentored and upleveled individual contributors.
• You have experience rebuilding or significantly transforming marketing operations and GTM systems in a high-growth B2B SaaS environment.
• You are AI-forward in how you think about operations, automation, workflows, and scale, and you actively look for ways to reduce manual work and increase organizational leverage.
• You are a HubSpot expert with deep production experience across lead scoring, routing, lifecycle management, and campaign operations.
• You understand the operational complexity that comes with supporting multiple customer segments — from SMB self-serve motions to enterprise sales-assisted funnels.
• You’ve worked with large-scale lead volumes and know how to design systems that maintain speed, accuracy, and visibility across millions of records and touchpoints.
• You are comfortable balancing long-term systems architecture with short-term business needs and fast-moving execution.
• You have deep experience with marketing automation, CRM systems, lead routing, attribution, campaign operations, and reporting infrastructure.
• You’ve partnered closely with Marketing, Sales, and RevOps teams to improve funnel performance and operational efficiency.