Responsibilities

• Lead the end-to-end planning and execution of monthly and seasonal marketing campaigns and promotions across channels (paid media, CRM, web, in-store, etc.)
• Support execution of marketing strategy into clear, actionable plans with defined deliverables, timelines, and ownership
• Ensure alignment across marketing, merchandising, operations, finance and external partners
• Drive consistency and discipline in campaign execution while enabling flexibility where needed
• Act as the central integrator across marketing functions to ensure all components of a campaign work together effectively
• Facilitate communication and coordination between internal teams and external agencies
• Identify and resolve gaps, dependencies, and risks that could impact delivery or performance
• Ensure that messaging, offers, and execution are aligned across channels and touchpoints
• Establish and manage workflows, timelines, and processes to improve marketing execution and efficiency
• Lead regular status meetings, track progress, and hold teams accountable to deadlines and deliverables