Senior Manager, Marketing Operations at Karbon | USA | $160K/yr – $180K/yr

Senior Manager, Marketing Operations

USA (Remote)

$160K/yr – $180K/yrSenior Level8+ years expFull time

Posted 5 months ago

Job Summary

Drive marketing operations for Karbon across automation, lead management, attribution, and AI-enabled workflows that connect CRM, events, webinars, and demand-gen with cross-functional teams.

Own marketing automation, lead gen, and attribution across systems
Must-have: 8+ years in B2B SaaS marketing ops with major platform expertise
Standout: AI-first operator shaping scalable, cross-team workflows

Job Description

Responsibilities

Own and operate Karbon’s marketing automation platform, including campaign execution infrastructure, lead scoring, nurture workflows, email deliverability, and compliance protocols. Our current platform is Pardot, but we expect this function to evolve, so we value deep marketing automation expertise over any single tool
Build and maintain a leak-proof lead generation system from first touch through sales handoff, with speed-to-lead SLAs measured in minutes. Every inbound and outbound lead must be captured, enriched, scored, and routed without manual bottlenecks
Own webinar operations end to end: the integration between webinar platforms, marketing automation, Salesforce, and the website. Registrations, attendance, and engagement signals must flow across systems without gaps so that every webinar lead is captured, scored, routed, and reported on
Partner with the events team to own event lead capture operations, ensuring real-time sync into Salesforce and marketing automation. Define the data standards, field mappings, and follow-up workflows that give event leads the same operational rigor as any other inbound channel
Architect and enforce the MQL framework end to end: definitions, lifecycle stages, conversion criteria, and the measurement infrastructure to track funnel velocity at every stage
Own the marketing operations technology ecosystem, including marketing automation, conversational marketing and lead capture (Qualified), attribution tooling, and supporting integrations. This does not include website hosting or CMS, but does include any marketing technology that requires web team coordination
Build and maintain cross-platform automations that connect systems, eliminate manual handoffs, and accelerate workflows across the marketing stack. Identify repeatable processes that can be automated or augmented with AI to increase throughput and reduce human error
Evaluate, implement, and rationalize marketing operations tools, identifying redundancies and integration gaps. Actively identify where AI can be applied across the stack to improve speed, accuracy, and scalability. The expectation is not just to maintain the tools we have, but to continuously enable the marketing organization through smarter technology
Partner with the Salesforce administration team to ensure seamless data flow between marketing and sales systems, including campaign sync, lead/contact routing, and attribution field architecture
Own and operationalize the marketing attribution framework that enables leadership to confidently prioritize spend across channels. This includes designing and maintaining first-touch, last-touch, and multi-touch attribution models that connect marketing investment to pipeline and revenue
Build and enforce UTM parameter governance, campaign tracking taxonomy, and source/medium field architecture across all lead capture surfaces. Attribution data must be systematic and trustworthy, not dependent on manual research
Deliver reporting that gives marketing and GTM leadership clear visibility into channel performance, campaign ROI, and funnel conversion by source. Partner with Revenue Operations on unified reporting frameworks that reconcile sourced-by and influenced-by attribution into a coherent model
Be the connective tissue between demand generation, the Salesforce team, the web team, strategic marketing, and Revenue Operations. Remove friction, make every handoff seamless, and make every process measurable. Help coordinate how AI is applied across these functions to ensure it is used effectively and in service of our revenue goals
Partner with the Director of Performance Marketing to build a shared understanding of the customer buying journey across channels. Ensure each stage is measured, that transitions between stages are operationally sound, and that responses are appropriate to where the buyer is, whether that means nurturing, routing to sales, or accelerating to a conversation
Drive operational readiness for high-volume periods by stress-testing systems and building monitoring that catches issues before they become pipeline losses

Requirements

8+ years of marketing operations experience, with at least 3 years in a senior role in a B2B SaaS environment
Deep marketing automation platform expertise. You have personally built, scaled, and optimized marketing automation in at least one major platform (Marketo, Pardot, HubSpot, Eloqua) and understand the architecture beneath the UI: scoring models, lifecycle automation, campaign sync, API integrations, and deliverability
Proven track record of building lead management systems that do not leak. You have owned the inbound-to-handoff process at a scaling company and can point to measurable improvements in speed-to-lead, conversion rates, and funnel throughput
Strong CRM and Salesforce expertise. You are fluent in Salesforce as a marketing operations practitioner and a strong technical partner to the admin team
Operational rigor with architectural thinking. You balance urgency in fixing what is broken today with a clear vision for what the system needs to look like at 2x and 5x scale
An AI-first operator. You are actively using AI in your work today and have a point of view on how it reshapes marketing operations. We are not looking for someone who talks about AI. We are looking for someone who leads with it
Exceptional project management skills. You manage complex, cross-functional initiatives with clear milestones, owners, and accountability
Proactive and tenacious. You do not wait to be told there is a problem. You monitor, investigate, surface issues, and drive resolution
Data-driven with strong analytical instincts. You build attribution models, question data quality, and translate operational metrics into business impact for executive stakeholders
Experience in accounting, professional services, or practice management software is a plus but not required

Preferred

Experience in accounting, professional services, or practice management software is a plus but not required

Benefits

Gain global experience across Australia, New Zealand, UK, and Canada
Strong benefits package including:
Flexible Time Off with an encouraged 4 weeks use per year
Company paid medical for you and eligible spouse/partner and dependents
Paid dental and vision and eligible spouse/partner and dependents
401(k) with company matching
Flexible Spending Account
Up to 8 weeks paid parental leave
Work-from-home stipend
Work with (and learn from) an experienced, high-performing team
A collaborative, team-oriented culture that embraces diversity, invests in development and provides consistent feedback
Be part of a fast-growing company that firmly believes in promoting high performers from within

Karbon

4.7 Glassdoor

Karbon is the collaborative practice management platform for accounting firms. It brings your team, clients, systems, and data together in one place, significantly improving visibility, efficiency, and connectivity no matter where your people are located.

Founded in 2014

Sausalito, California, USA

354 employees (24 in marketing)

karbonhq.com

93% recommend to a friend

94% CEO approval