Senior Manager, Marketing Operations

Responsibilities

• Oversees the marketing team's project portfolio, ensuring projects are appropriately prioritized, staffed, scheduled, resourced, and delivered on time and within budget.
• Serves as a primary liaison between the marketing organization, internal clients, and external stakeholders, facilitating communication, managing expectations, resolving issues, and removing project blockers.
• Develops, documents, implements, and continuously improves marketing processes, policies, and SOPs to increase efficiency, consistency, accountability, and scalability.
• Leads operational onboarding for new marketing team members, coordinates ongoing training related to marketing processes, systems, tools, policies, and best practices.
• Monitors marketing team performance against quarterly and annual goals, providing ongoing reporting, accountability, and escalation to ensure long term objectives are achieved.
• In partnership with VP Marketing and organizational stakeholders, coordinates annual and quarterly marketing planning, goal setting, and biannual performance reviews
• Manages marketing budgets and financial operations, including budget tracking, forecasting, invoice approvals, purchasing, and reconciliation; partners with Finance and Accounting to monitor spending, ensure compliance, and identify variances.
• Owns the day-to-day operational infrastructure of the marketing organization, including documentation, records management, scheduling, contract administration, purchasing, and other administrative processes.
• Owns the Marketing Team’s EOS (Enterprise Operating System) implementation
• Manages relationships with marketing vendors, agencies, partners, creators, and other external parties; directs inquiries, oversees vendor contract negotiations, deliverables, and timelines

Requirements

• Bachelor’s degree required
• 5-8+ years of project management and team leadership experience in a marketing or communications setting, either agency or in-house.
• Experience with workflow management and project management platforms required
• Experience with Microsoft Office required
• Experience managing budgets, vendor contracts, invoices, and financial reporting required
• Experience with Hubspot strongly preferred
• Experience with a large, multi-brand organization strongly preferred
• Familiarity with AI tools, Adobe Creative Cloud, and other mar tech stack tools strongly preferred
• Demonstrated ability to lead process improvements and organizational change
• Exceptional interpersonal, written, verbal, and presentation skills, with the ability to communicate effectively with audiences at all levels of the organization

Preferred

• Experience with Hubspot strongly preferred
• Experience with a large, multi-brand organization strongly preferred
• Familiarity with AI tools, Adobe Creative Cloud, and other mar tech stack tools strongly preferred