Senior Manager, Marketing - Minneapolis Based

Responsibilities

• Lead the team in developing and executing marketing strategies that directly contribute to the Foundation's annual fundraising revenue targets, including benefactor acquisition, retention, and campaigns across all giving levels.
• Serve as the primary marketing liaison to the NMDP Foundation, providing strategic counsel and tactical support to the Chief Philanthropy Officer and team.
• Build strategic communications plans aligned to the Foundation's business strategies and lead coordinated executions across direct reports and marketing team.
• Guide the marketing team in translating philanthropic goals into a meaningful case for support that is executed through compelling always-on and milestone campaign moments marketing campaigns that resonate with key benefactor audiences and inspire philanthropic support.
• Establish and oversee marketing performance metrics tied to fundraising outcomes, holding the team accountable for cost per acquisition, benefactor conversion rates and campaign ROI.
• Ensure the team builds and maintains productive cross-functional relationships to align marketing efforts with Foundation and organizational priorities.
• Responsible for marketing fundraising targets, budgets and resource allocation, ensuring the team optimizes spend toward highest-impact fundraising initiatives.
• Leverage testing frameworks and measurement practices, ensuring the team continuously optimizes campaign performance and shares learnings across the organization.
• Serve valiantly as a leader in the marketing function to achieve business and organization success.
• Advance the organization through innovative ideas.

Requirements

• Knowledge of: - Fundraising and benefactor engagement marketing, including annual fundraising planning, benefactor acquisition and retention strategies, campaign and case for support development, performance management and leveraging data insights to drive philanthropic growth. - Building integrated fundraising and engagement strategies in complex, matrixed environments, aligning marketing, philanthropy, volunteer engagement and mission-focused objectives. - Benefactor segmentation, with experience developing audience-specific engagement, stewardship, cultivation and solicitation strategies for diverse philanthropic audiences. - Fundraising content and asset development, including campaign strategy, messaging, creative briefing, storytelling, benefactor communications and production oversight to inspire philanthropy and deepen engagement. - Use of AI and automation within a marketing and philanthropic function. - Talent development and team leadership. Ability To - Partner with cross-functional teams in a matrixed organization and build influential and collaborative relationships, influencing without authority. - Lead through transformation or process change and create alignment within teams. - Exhibit advanced interpersonal, organizational, and communication skills. - Be highly detailed and results-oriented with excellent, proactive problem-solving skills. - Collaborate and accept variable work direction in a fast-paced environment. - Successfully plan, follow-through and provide recommendations for continuous improvement. - Communicate with audiences both large and small in an effective manner using a wide range of mediums including email and social media. - Develop and manage budgets and spend. - Excellent written and oral communications skills. - Proven record of collaborative leadership as part of a larger team. - Must exemplify NMDP values and operating principles. - Must be able to work onsite at our Minneapolis based World Headquarters at least once a month with some weekly meeting requirement at times. Education And/or Experience - Bachelor’s degree in marketing or communication (4 years of directly relevant experience will be considered as a substitute for degree); master’s degree preferred. - Seven (7) or more years of marketing experience with a demonstrated ability to create robust marketing plans in support of a business, develop communications strategies and manage multiple partners. - Three (3) or more years of management experience, with proven leadership of direct reports - Three (3) or more years of fundraising / philanthropic marketing experience. - Demonstrated ability to effectively navigate a matrixed organization. - Excellent relationship management, communication and influence skills.

Benefits

• NMDP offers regular, full-time employees medical, dental, vision, life and disability, accident/critical illness/hospital, well-being, legal, identity theft and pet benefits. Retirement, paid time off/holidays, leave and incentive plans are also offered to eligible employees. Please reference this link for more information: NMDP Benefit Information