Responsibilities

• Develop and execute a comprehensive annual marketing plan aligned with company revenue and growth goals
• Own and evolve the brand identity, voice, and visual standards across all touchpoints
• Ensure brand consistency across all 8 locations in messaging, design, and guest experience
• Lead creative development for campaigns, promotions, seasonal initiatives, and new location openings
• Collaborate with ownership and operations leadership to align marketing efforts with business priorities
• Oversee all digital marketing channels including social media, email marketing, SMS, paid advertising, SEO/SEM, and the company website
• Develop and manage a content calendar that drives engagement, traffic, and conversions
• Manage and grow the brand's presence across Instagram, Facebook, TikTok, Google, and other relevant platforms
• Analyze digital performance metrics and optimize campaigns for maximum ROI
• Oversee paid media strategy and budget allocation across all digital channels

Requirements

• 5–8 years of marketing experience, with at least 2–3 years in a senior or managerial role
• Proven experience in the restaurant, hospitality, or food & beverage industry strongly preferred
• Demonstrated success managing a loyalty program or CRM platform
• Strong knowledge of digital marketing including social media, paid media, email, and SEO/SEM
• Experience managing multi-location or multi-unit marketing strategies
• Exceptional written and verbal communication skills
• Strong analytical skills with the ability to translate data into actionable strategies
• Proficiency in marketing tools such as Hootsuite, Mailchimp, HubSpot, Google Analytics, Meta Ads Manager, or similar platforms
• Experience managing budgets and reporting on ROI

Preferred

• Bachelor's degree in Marketing, Communications, Business, or related field
• Experience with loyalty platforms such as Paytronix, Punchh, or Thanx
• Graphic design sensibility and experience working with creative teams
• Experience with influencer marketing and brand partnerships
• Knowledge of local store marketing strategies in a multi-unit environment

Benefits

• Health, dental, and vision insurance
• Paid time off and holidays
• Dining discounts across all Paisans locations
• Opportunity to grow with a passionate, expanding restaurant brand
• Creative freedom and a seat at the table in shaping the future of our brand