Responsibilities

• Support the marketing leadership team in strategy formulation, planning, and priority setting.
• Drive the annual planning process in partnership with segment marketing teams.
• Manage strategic priorities and assess their implications on the marketing budget.
• Oversee the transition of strategic projects into execution, collaborating with cross-functional teams.
• Prepare executive reports and contribute to cross-functional presentations and updates.
• Consolidate annual marketing planning activities into a single streamlined view and communication cadence.
• Provide thought leadership on opportunities for process improvement and operational excellence.

Requirements

• 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Preferred

• 8+ years of relevant experience in marketing investment strategy, marketing effectiveness, growth strategy, strategic finance, marketing analytics, marketing science, or a related field; or an equivalent combination of education and experience.
• Experience developing Marketing investment scenarios involving incremental funding, budget reductions, reallocations, marginal-return opportunities, sensitivities, and strategic constraints.
• Strong understanding of marketing measurement approaches, including marketing mix modeling, incrementality testing, attribution, performance analytics, and forecasting, with the ability to apply each method appropriately based on the decision at hand.
• Demonstrated ability to integrate multiple analytical signals, determine when results are comparable or conflicting, and translate uncertainty into a clear investment recommendation.
• Experience owning or playing a leadership role in recurring monthly or quarterly Marketing, Growth, investment, or business-review processes with VP, CMO, CFO, or equivalent senior stakeholders.
• Experience partnering with Finance on Marketing planning, investment cases, forecasts, funding constraints, and resource-allocation decisions.
• Experience developing common investment frameworks, scenario conventions, decision criteria, evidence standards, or governance processes across multiple teams or businesses.
• Proven ability to challenge assumptions and recommendations constructively with senior Marketing, Finance, Analytics, and Data Science partners.
• Experience operating in a large, globally distributed, or highly matrixed Marketing organization is preferred. Experience in financial services, fintech, payments, commerce, marketplace, platform, or another data-intensive business is a plus.

Benefits

• Our Benefits: At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.