Senior Manager, Marketing

Responsibilities

• The Senior Manager, Marketing leads the strategy and execution of integrated marketing, content, community engagement, and game-day experiences to drive fan engagement, attendance, and revenue for the organization.
• This role oversees digital platforms, creative and broadcast production, community outreach, promotions, and marquee events, ensuring brand consistency, high-quality execution, and alignment with MiLB standards.
• The Senior Manager is also responsible for budget planning, oversight, and execution, working within established budgets while maximizing impact and return across all marketing initiatives.
• Content Strategy & Brand Storytelling: Lead the development and execution of a comprehensive editorial and content calendar, in close collaboration with Sales Marketing, across social media, email, web, and digital platforms.
• Drive creation and distribution of content related to baseball operations, MiLB initiatives, holidays and days of observation, Orioles affiliation, community engagement, podcasts, and league toolkits.
• Ensure content maximizes reach, engagement, and brand alignment while delivering a consistent, high-quality fan experience.
• Monitor content and campaign performance using engagement, reach, conversion, ticket sales, and other relevant metrics to continuously improve marketing strategy and execution.
• Digital Platforms & Website Management: Oversee the accuracy, timeliness, and performance of the team website, including news and press releases, media assets and media walls, sponsorship integrations, and campaign and promotional landing pages.
• Ensure digital platforms adhere to MiLB standards and best practices.
• Broadcast, Video, & Creative Marketing: Provide oversight of broadcast and production operations to ensure compliance with MiLB standards and best practices across camera operations, radio and live feeds, digital streaming, and web presentation.

Benefits

• Competitive health, dental, and vision coverage, HSA and FSA accounts, life and disability insurance, fertility and family planning benefits, and employee assistance and discount programs
• 11 paid federal holidays and flexible unlimited time off (UTO)
• Generous 401(k) matching with immediate vesting
• A healthy environment where we value unique experiences, and care about everything that makes you, you.