Responsibilities

• The Senior Manager, Marketing & Communications is responsible for providing leadership and day-to-day operational management and implementation of programs for all U.S. Coverys companies in the area of marketing communications and public relations. This includes management of the company’s corporate communications activities for all products and services, including national advertising, thought leadership, channel marketing to clients and prospects, Agent/Broker communications vehicles, and oversight of public relations, social media as well as support for internal and crisis communication responsibilities as requested by leadership. In addition, this role will provide support services for Coverys international companies as requested.
• The Senior Manager, Marketing & Communications is responsible for the planning, development and implementation of the organization’s marketing communication strategies and programs and deliverables related to market penetration, lead generation and brand development and awareness. This position operates at both the strategic and tactical levels with marketing management and other company departments to develop strategy and implementation of programs for multiple audiences.
• Duties & Responsibilities
• - Develop integrated strategic marketing communication plans to articulate and support Coverys products and services, and brand strategies for ongoing business support in regional and national marketplace.
• - Manage the Corporate Communications staff to plan and execute communication projects, including conceptualizing, writing, editing, execution, and evaluation.
• - Develop the company’s national advertising campaign including the brand creative strategy, messaging, and corporate identity.
• - Manage responsibilities in the following areas:
• - Public relations, working with outside PR agency and internal leadership and content experts to develop and cultivate earned media coverage and our thought leadership strategy.
• - Develop and oversee crisis communications and public relations strategy and tactics designed to strengthen the image of the company. Function as a press spokesperson for the Company, as needed.
• - Oversea our social media strategy and campaigns to enhance company’s brand awareness and image.

Requirements

• Bachelor’s degree in Marketing, Communications, Business or related discipline with a minimum of 10 years of related work experience, master’s degree preferred or equivalent industry experience.
• Previous experience managing and leading a team required.
• Broad understanding of marketing concepts, the company’s business plan and how strategic and tactical communications support the business goals of the organization.
• Working knowledge of the healthcare and insurance industry preferred.
• Experience developing and writing creative marketing plans.
• Proven and successful track record of developing persuasive communications that support lead generation as it relates to market strategies.
• Demonstrates understanding of a variety of graphic design, print and electronic communication tools and media.
• Ability to prepare reports and maintain records using office suite software.
• Proven ability to write effectively for a variety of communication vehicles, including internal and external programs, processes, press releases, special events, and marketing media in both print and electronic mediums.
• Experience developing or managing social media initiatives including digital marketing strategy, and analytics, requiring skills in content creation, platform management (LinkedIn, Twitter, etc.), SEO, and Google Analytics or other tools.