Responsibilities

• Set and lead Point's integrated marketing and communications strategy across earned media, paid media, social media, digital, and brand.
• Define and steward Point's brand voice, key messages, and narrative, ensuring consistency across every channel and elevating national positioning.
• Partner with the CEO and COO, bringing strategic recommendations and performance data that drive key decisions.
• Lead, coach, and develop Marketing & Communications direct report(s), building internal capacity to execute at scale.
• Collaborate closely with Development and Program Departments to build internal resources for managing departmental marketing and communications needs.
• Manage the department budget, allocating resources across staff, consultants, paid media, and production with fiscal accountability. Continually evaluate internal capabilities and capacity to determine the optimal balance between in-house execution and external agency support.
• Own the annual earned media strategy and editorial calendar; direct the retained PR agency on KPIs while personally pitching scholar, alumni, and mission stories to national, regional, and LGBTQ+ press.
• Work with retained PR agency to build an executive visibility program for the CEO — high-profile interviews, speaking platforms, and thought leadership.
• Partner with Program and Development staff to shape media-ready scholar and alumni narratives, handling those stories with privacy, dignity, and consent; translating coverage data into strategy through a regular reporting cadence.
• Own Point's brand identity end-to-end, developing and enforcing brand guidelines and style guides so every internal and external communication reflects a consistent, mission-aligned voice.

Requirements

• 8+ years in marketing, communications, or public relations, including 3+ years in a senior or leadership role at a nonprofit, mission-driven, or similarly complex organization.
• Senior-level experience managing a team, a department budget, and external agencies simultaneously.
• Demonstrated ownership across both strategy and execution.
• Cross-functional leadership: able to manage up, down, and across a complex organization, and to manage internal staff and external agencies alike.
• Intellectual curiosity and drive to stay current on best-in-class marketing and communications practices.
• Proven track record of securing earned media coverage in national, regional, and trade outlets; existing media relationships a strong plus.
• Fluency in digital analytics — Google Analytics, social insights, email metrics — and the ability to translate data into strategy.
• Hands-on experience with SEO, SEM, inbound marketing platforms (HubSpot or equivalent), and CMS management.
• AI fluency and comfort using AI tools to drive efficiency and innovation across marketing and communications work.
• Exceptional writing, editing, and storytelling across formats and audiences, from press releases and op-eds to social posts and donor appeals.

Preferred

• Preferred: change management experience, AP style fluency, prior nonprofit experience or exposure, and lived experience or existing relationships within the LGBTQ+ community.