Responsibilities

• Booth setup and teardown: assist senior MARCOM staff with exhibit installation and dismantle, including assembly of displays, signage, graphics, demo stations, furniture, and AV equipment; verify booth layout matches approved floor plans and brand standards.
• Logistics support: help coordinate pre-show shipping and receiving of exhibit properties, demo instruments, and collateral; track crates and freight, maintain inventory and packing lists, and reconcile returned materials after each show.
• Event coordination: support show-service ordering (electrical, internet, rigging, drayage, labor), badge registration, hotel and meeting room blocks, shipping deadlines, and vendor follow-up; maintain event checklists, timelines, and status trackers.
• Booth staff support: prepare and distribute booth staffing schedules, staff briefing materials, and daily show-floor updates; ensure staff have badges, demo scripts, giveaways, and collateral on hand; serve as a runner and first point of contact for onsite staff needs.
• Greet and qualify booth visitors, provide a brief overview of Anritsu solutions, and route attendees to the appropriate product specialist or applications engineer.
• Capture and enter lead data accurately using scanners and lead-retrieval systems; assist with post-show lead handoff to sales and marketing for follow-up.
• Maintain booth appearance and readiness throughout show hours, including restocking literature and promotional items and keeping demo areas organized and presentable.
• Support creation and preparation of event marketing materials such as signage copy, presentation decks, handouts, and digital content, in line with Anritsu brand guidelines.
• Assist with in-booth theater and demo presentations, including timekeeping, audience gathering, and short scripted product introductions.
• Photograph and document event activity for internal recaps and social media content.

Requirements

• Currently pursuing a Bachelor's degree in Marketing, Marketing Communications, Advertising, Public Relations, Business, Communications, or a closely related field.
• Able to support onsite event activities, including domestic travel, extended and irregular hours during show weeks (early setup, evening teardown), standing for long periods, and lifting/moving event materials as required.
• Good written and verbal communication skills, with the ability to interact professionally and comfortably with colleagues, customers, and vendors from multi-cultural and international backgrounds.
• Attentive to detail and accurate in handling schedules, shipping documents, inventories, lead data, and branded materials.
• Able to operate under minimum supervision, take ownership of assigned tasks, and follow through to completion.
• Multi-task oriented, with the ability to prioritize competing deadlines in a fast-paced live event environment.
• Public speaking ability — comfortable greeting attendees, delivering short product or booth introductions, and speaking in front of small groups.
• Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook, Teams).
• Reliable and punctual, with a professional appearance and demeanor appropriate for customer-facing tradeshow environments.
• Excellent time management and organizational skills.