Senior Manager, Marketing Brand & Creative at GEICO | Bethesda, MD | $122K/yr – $190K/yr

GEICO

Senior Manager, Marketing Brand & Creative

Bethesda, MD (Hybrid)

$122K/yr – $190K/yrSenior LevelFull time

Posted 5 months ago

Job Summary

Drive GEICO\'s Brand & Creative strategy by leading agency partnerships and cross-functional campaigns.

Own brand and creative development and govern agency relationships.
Must-have: 7+ years brand management or comparable Creative Agency experience.
Standout: Cross-functional collaboration across marketing, product, and media teams.

Job Description

Responsibilities

Ensure the operational and executional excellence of all creative endeavors.
Serve as main point of contact for creative agency of record; manage day-to-day relationship.
Lead the organization of Brand & Creative projects.
Evaluate and contribute to business and creative brief development; Author intake briefs and creative addendums for Agency Partners.
Provide creative input and recommendations during development process; Capture and communicate consolidated feedback to agencies.
Review marketing and non-marketing materials to ensure all creative content adheres to the GEICO brand voice and GEICO brand visual identity.
Drive cross-functional collaboration internally and externally.
Partner with Media to develop omni-channel and partner-driven campaigns.
Partner with Product to ensure business & strategic alignment of all campaign materials.
Partner with Social to ensure shared strategic direction and brand cohesion across social initiatives.
Partner with Sports & Entertainment to identify distinct and authentic opportunities for the GEICO brand to permeate culture.
Partner with internal Creative Studio to facilitate campaign extensions across the customer journey.
Partner with Internal and External Communications to amplify awareness of campaigns as they go to market.
Oversee the creative development of brand integrations through network and media partnerships.
Optimize creative performance across the funnel.
Synthesize & circulate creative performance metrics from Analytics.
Partner with Analytics to interpret creative performance and incorporate findings into current and future work.
Manage the efficient operation of the Brand & Creative function.
Track and report on creative agency of record fee against scope of work, (analyzing impacts of changes in projects/processes and recommending adjustments to leadership as needed).
Manage talent / usage rights / ad expirations for commercials and external assets.

Requirements

7+ years brand management experience or comparable Creative Agency experience
Prior experience managing external agencies including Creative Agencies and Media Partners
Experience managing creative professionals, including direct report(s)
A strong understanding of how to evaluate creative - especially against strategy, contribute to its development, and deliver clear, actionable, and inspiring feedback that elevates the work
Exceptional organizational skills to balance managing multiple projects
Excellent written and verbal communication skills
Unique blend of creative and analytical skills
Strong experience developing full-funnel marketing campaigns
Familiarity with Creative and Production processes
Familiarity with omnichannel marketing and go-to-market planning, preferably in IAT (Inter-Agency Team) model
Strong understanding of Paid, Owned and Earned ecosystem
Experience managing variable budgets
Relationship-building skills

Nice To Have

Experience in a B2C company
Experience at Creative Agency
Familiarity with Media fundamentals
Familiarity with full funnel Social Media tactics

Benefits

- Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
- Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
- Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
- Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

GEICO

GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more. The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Visit geico.com to learn more ▪️ Building a Diverse Workforce ▪️We are building a diverse and inclusive workforce. GEICO is dedicated to fostering a workplace where everyone feels valued, respected and supported. Our company is focused on building a diverse workforce through a culture of intentional inclusion. ▪️ Supporting Our Communities ▪️Our commitment to being an engaged and involved corporate citizen is important to us. We work with supportive partners across the country that help us provide resources for people in need. Authenticity and inclusiveness are paramount as we give back to our communities. ▪️GEICO Cares ▪️ Our employees can make a big impact by participating in company-wide social impact programs such as Giving Back Together and FastPitch. They can also volunteer with local and national organizations such as Shoes That Fit, Reading is Fundamental, and more. To learn more, visit GEICO in the Community. GEICO Has Office Locations In: Regional offices: •Buffalo, New York •Dallas, Texas •Fredericksburg, Virginia •Indianapolis, Indiana •Lakeland, Florida •Macon, Georgia •San Diego, California •Tucson, Arizona •Virginia Beach, Virginia •Woodbury, New York Service centers: •Honolulu, Hawaii •Kansas City, Kansas •Iowa City, Iowa Claims centers: •Houston, Texas •Marlton, New Jersey •Seattle, Washington Headquarters Chevy Chase, MD

Founded in 1936

Chevy Chase, Maryland, USA

31K employees (459 in marketing)

on.gei.co/aboutcareers