Senior Manager, Marketing

Reston, VA (Remote)

$115K/yr – $128K/yrSenior Level10+ years expFull time

Posted 8 days ago

Job Summary

Lead and develop regional marketing teams to shape strategy, drive pursuit planning and improve win rates across multiple regions.

Job Description

Responsibilities

  • Provides day-to-day leadership, coaching and operational oversight to a regional team of marketing team leads and specialists.
  • Operates as a mid-level management role with supervisory responsibilities. Collaborates with senior marketing and regional leadership to shape marketing strategy while maintaining responsibility for team performance, talent development and tactical execution.
  • Lead and develop marketing specialists and team leads across multiple regions, ensuring consistent execution, quality standards and alignment with business priorities.
  • Serve as senior marketing advisor to operations, business development and technical leaders on strategic pursuits and growth initiatives.
  • Direct staff assignments, workload distribution and capacity planning across assigned regions to support pursuit demands and operational objectives.
  • Provide coaching, mentoring and performance management for team leads and direct reports, supporting career development, employee engagement and leadership growth.
  • Partner with Marketing Managers and Regional Marketing Managers to align staffing resources, pursuit priorities and marketing strategies across regions.
  • Lead pursuit strategy development for high-value opportunities by facilitating go/no-go discussions, pursuit planning sessions, win theme development, competitive positioning efforts and interview preparation activities in partnership with operations and business development leadership.
  • Oversee quality assurance of proposals, qualifications, presentations and marketing collateral to ensure alignment with brand standards and pursuit objectives.
  • Monitor pursuit performance, win/loss trends and marketing effectiveness metrics to identify opportunities for continuous improvement and increased competitiveness.

Requirements

  • Bachelor’s Degree in Marketing or related field preferred. Commensurate experience considered in lieu of degree.
  • Ten or more (10+) years professional services marketing experience with emphasis and clear understanding of proposal development. (Architectural/ Engineering/Construction industry is preferred).
  • Two years of experience acting in a leadership capacity.
  • Proven track record of innovation, leadership, and creativity.
  • Demonstrated proficiency in a variety of current marketing concepts, practices and procedures.
  • Outstanding communication and presentation skills.
  • Proficiency in Adobe Creative Suite (InDesign, Illustrator and Photoshop) and Microsoft Office.
  • Strong organizational and problem-solving skills with the ability to effectively manage multiple priorities and deadlines.
  • Demonstrated ability to think proactively, exercise sound judgment, be resourceful, and possess confidence in working with senior colleagues.
  • Flexibility to work as needed to meet deadlines.

Benefits

  • Medical, dental, vision, life, and disability insurance
  • 401(k) retirement savings plan with company match
  • Paid time off, sick leave, and paid holidays
  • Tuition reimbursement and professional development support
  • Discretionary bonuses and other performance-based incentives
  • Employee Assistance Program (EAP), wellness initiatives, and employee discounts
  • Eligibility for certain benefits may vary based on position, location, and employment status.
Bowman Consulting Group, Ltd. logo

Bowman Consulting Group, Ltd.

Bowman Consulting Group, Ltd. is a civil engineering company based out of 3863 Centerview Drive Suite 300, Chantilly, Virginia, United States.

Chantilly, Virginia, USA
23 employees (2 in marketing)

Salaries

Posted range

$115K/yr – $128K/yr

Taken straight from the job posting.

The middle of this range ($122K) is 5% above the median base salary for Senior Marketing Manager roles in the United States ($116K).

Senior Marketing Manager median pay in the United States

$117K/yr

Most pay falls between $98K and $143K. Based on 210 salaries.

See all Bowman Consulting Group, Ltd. salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
915
Traffic Source Mix
Search
33.2%
Direct
41.7%
Referral
12.7%
Social
9.8%
Paid
1.5%

Headcount Trend

Current headcount: ~23
Bowman Consulting Group, Ltd. logo

Senior Manager, Marketing

Bowman Consulting Group, Ltd. · Reston, VA · Remote