Senior Manager, Marketing Automations & Digital Experience Lead

Responsibilities

• Set the roadmap for marketing technology and digital experience, prioritizing work across the CRM, website, marketing automations, and analytics.
• Translate marketing needs into clear technical requirements and delivery plans for CMS, CRM, integrations, and tracking, working with IT, data teams, and vendors.
• Build and maintain campaign workflows in CRM and marketing automation, including audience segmentation, forms, nurture, routing, and data quality.
• Own the website as a marketing product, improving its information architecture, content paths, conversion points, SEO, accessibility, and measurement.
• Establish shared campaign taxonomy, intake, quality checks, and reporting practices across clinical, research, and corporate communications.
• Create dashboards that connect campaign and channel performance to business, audience, and engagement goals.
• Use testing and feedback to improve digital journeys, campaign performance, and marketing technology investment decisions.
• Redesign repeatable marketing workflows around reusable AI tools grounded in Helix’s brand and market context.

Requirements

• Bring deep, hands-on, subject-matter expertise in at least one major marketing platform: CRM (Hubspot), CMS (Sanity), marketing automation (Hubspot + third-party connectors like AI MCPs, Zapier, etc.), and the technical curiosity to grow that expertise across the broader technology stack, helping Marketing and Sales use these tools effectively.
• You have built or improved marketing operations that connect CRM, marketing automation, a CMS, and analytics and/or you have owned website or digital experience improvements, with working knowledge of information architecture, SEO, accessibility, and measurement.
• You can translate business needs into practical technical requirements and coordinate delivery with IT, data teams, developers, and vendors.
• You can configure marketing systems and troubleshoot campaign workflows while keeping the audience experience in view.
• You use data and testing to identify problems, recommend improvements, and explain results to technical and nontechnical partners.
• You communicate clearly, manage competing priorities, and influence partners without relying on reporting lines.
• You evaluate AI tools and outputs for brand and clinical accuracy, set practical safeguards, and protect confidential partner or campaign data.

Preferred

• Experience with HubSpot and Sanity, or comparable CRM and CMS platforms.
• Experience marketing healthcare, diagnostics, genomics, life science, or research services.
• Experience with CRM integrations, SEO tools, or conversion optimization.

Benefits

• Comprehensive Health Insurance with Date of Hire eligibility
• Above average employer paid premium coverage
• 12 weeks Helix Paid Parental Leave option
• 401(k) with employer matching of up to 3% and 100% Vesting on the Date of Hire
• Comprehensive Well-Being Benefits
• Flexible PTO
• Remote options for many roles and a home office stipend