EverPro - Senior Marketing Automation Manager (Remote US)

Responsibilities

• Marketing Automation Platform Ownership
• Serve as the Marketo owner and subject matter expert for the Horizontal Solutions portfolio, including architecture, governance, user management, and best practices.
• Lead post-migration optimization of the consolidated Salesforce and Marketo environment, partnering with Marketing Ops, RevOps and data teams to standardize fields, scoring models, program templates, and naming conventions across products.
• Design and maintain scalable data architecture for segmentation, lead scoring, attribution, and reporting across multiple products and customer bases.
• Own data hygiene, consent and compliance (CAN-SPAM, TCPA, GDPR), and email deliverability standards across all programs.
• Campaign Execution and Optimization
• Manage and oversee day-to-day marketing automation operations, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns.
• Build and maintain reusable program templates and modular email and landing page assets so teams can launch faster with fewer errors.
• Continuously optimize existing automated programs based on behavioral data and performance trends, and surface insights on CTAs, landing pages, and funnel performance back to the teams that own messaging.
• Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution prior to launch.

Requirements

• 7+ years of experience in marketing automation, marketing operations, or marketing technology; B2B SaaS experience strongly preferred.
• 3+ years of people leadership experience, including leading teams through platform migrations, consolidations, or complex cross-functional initiatives.
• Deep Marketo expertise required; Marketo Certified Expert strongly preferred.
• Hands-on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic) and demonstrated success optimizing and standardizing a platform following a migration or instance consolidation.
• Strong working knowledge of Salesforce, including the Marketo-to-Salesforce sync, campaign and lead objects, and closed-loop reporting.
• Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting.
• Experience designing complex lead routing and assignment logic for multi-product campaigns, including routing across multiple sales teams and account ownership models.
• Experience building the automation behind cross-sell, multi-product, or ecosystem programs across a multi-product or multi-brand portfolio is strongly preferred.
• Working knowledge of email compliance and data governance standards (CAN-SPAM, TCPA, GDPR) and deliverability best practices.
• Strong analytical skills with the ability to translate performance data into actionable recommendations and prioritization decisions.

Preferred

• Marketo Certified Expert strongly preferred
• Salesforce Administrator certification is a strong plus
• Velocity scripting, webhooks, or APIs is a plus

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Continued investment in your professional development
• Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program